Panasonic Advertising and Promotion

5463 Words Jul 14th, 2013 22 Pages
Introduction

Panasonic Corporation was founded in 1918 by Konosuke Matsushita. It’s main business in electronics manufacturing for the market. It’s grown to become one of the largest Japanese electronics producers. Panasonic Corporation engaged in business through two business segments which are consumer electronic products and business electronic products from digital AV to home appliances, to industrial solutions, security system and other electronic equipment and products to satisfy specific consumer needs worldwide. The company name of Panasonic was created in 1955 and was first used as a brand for audio equipment. It is a combination of two words which are "Pan", meaning “all” and
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Therefore, communication process can be explained when an idea or message is trying to send to the receiver through any transmission devices, communication automatically takes place when the receiver is able to understand the information send by the sender.

In the communication process, the first step have to perform is the sender. Sender means the company that manufacture and sells products or services to their customer. In another word, they make use of symbols (words or graphic or visual aids) to convey the message and produce the required response. For Panasonic, the sender will be the Panasonic Corporation worldwide. Based on the advertisement, we found there are Panasonic’s slogan and the product name appearing on the bottom right corner to create awareness in public that Panasonic is the corporation that manufactures the Smart VIERA 3D TV.
The sender generates thoughts to be conveyed. The second step, sender involves in the encoding process. In order to convey meaning, the sender must begin encoding which means translating information into a message in the form of symbols that represent ideas or concepts. The symbols can take on numerous forms such as languages, words, or gestures. These symbols are used to encode ideas into messages that others can understand. It is important for the sender to use symbols that are familiar to the intended receiver because it is a good way for the sender to improve encoding