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Personal Selling And Marketing Success

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Today’s marketplace is constantly changing and requires a completive advantage which includes giving excellent service which satisfies customers. Most businesses are based customer based and most business that deliver a service rely on their frontline employees to make a link between the customer and the organization. Research has found that good customer service is essential for a relationship between the customer and a business. Retailers in Fashion merchandise usually rely on personal selling to sell their product or service. Personal selling is an oral presentation in form of a conversation with one or more potential customers to encourage the purchase of a service or good. Personal selling includes a personal and direct communication between an employee and a consumer. Personal selling is an interpersonal activity that involves face-to-face interactions between a seller and a customer or potential consumer to convince a customer to buy something. Studies in the past propose that personal selling signifies the most important means of marketing communication, and is critical for marketing success. Personal selling is critical in the business world, as it plays a two-way communication part between consumer and service providers, which fuels the demand for services and products using forceful selling techniques to convince customer to buy. This face-to face communication is imperative because the service employee can modify it to a single customer, sending an intricate

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