Personal Statement Of A Diamond Is Forever

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

We’re each exposed to fifteen hundred advertisements every single day. Therefore the average Indian spends almost a year and half of his or her life watching these television commercials. It is one of the most powerful educational forces in our society today and it determines as well as shapes our behavior in real world scenarios. It’s interesting to observe how the advertising industry acts as the main driving force of mass media. The primary purpose of most television programs is to assemble an audience in order to watch these commercials. This way, the audiences get delivered to advertisers and in turn advertisers can sell their products.

Secondly, in the integrated marketing communication, many marketing communication materials including advertisement should establish or develop an image and it could reflect customers’ behaviors directly. In the term of integrated marketing communication, the brand/image advertising, consumer sales promotion, direct response advertising and public relation may maximize their special strength and minimize their weakness. Lastly Nowak, and Phelps (1994), mentioned that coordinated marketing communication could build up better coordination between advertising, sales promotion, direct response and public relation. According to Phelps and Johnson (1996), Caywood stated that marketing communication planning could be recognized by added value of a comprehensive plan with variety of communications disciplines such as general advertising, direct response, sales promotion and public relation and these could provide clarity, consistency and maximum communication impact.

Several courses that I have taken, such as ‘Corporate Management with New Media’, ‘Media & Business Transformations’ and ‘Brands, Media & Identity’, have allowed me to gain a deeper understanding of branding and marketing within digital environment and of how to create and manage digital marketing campaigns. I am excited to apply this knowledge in practice in order to work on strong Unilever brands, to support Brand Managers on Digital Marketing campaigns and to support the Marketing area and Marketing Communication. Moreover, my unique combination of education in the field of digital corporate communications, marketing, branding and education in the field of communications and journalism enables me to effectively analyse consumer preferences, support marketing communication and create content and campaigns relevant for specific consumer groups. Apart from that, my passion about Marketing drove me to gain a certificate in Marketing from Wharton School of the University of Pennsylvania, which demonstrates that I am willing to go extra mile for my

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

The world Is like one big marketing ploy. Advertisements are everywhere from subtle movie appearances to billboards and everything in between. Advertisers continue to find more ways to push their products with the hopes that the next method will prove more successful than its forerunner. The articles “Illusions Are Forever” by Jay Chiat and “Champagne Taste, Beer Budget” by Delia Cleveland illustrate the result of successful advertising and how it works. Quite a few of these seldom fail to prove fruitful .The most effective forms of advertising are high-end product placement and celebrity endorsement.

Enormous challenges arise against achieving integrated marketing communication, but there are electrifying opportunities as well! Summing up to the channels known by us, plenty of new marketing channels break open onto the scene on what seems to be a daily basis.

Ivan Mikhaylishin gave a well-developed and informative presentation about television advertising. Tv advertising is a way to attract consumers to purchase items and to do so companies create interesting stories about their products. Furthermore, there’s numerous types of tv advertising structures. For instance, there is narrative, documentary style, and anti-realist advertising. Ivan did a great job breaking down the components of each structure of tv advertising. In essence, he used a great example for each type of structure and explained it thoroughly. The fact that he found a well known advertisement for each structure makes his presentation well supported and up to date.

This type of campaign is aims to increase relationship with relevant customers with growing knowledge about its customers. When develop and implement this type of campaign effectively, it will benefit in increasing of market awareness, customer’s response, revenue and profit maximising. To operate this campaign, the business needs to focus on communication and relevant information which need to be cover all essential points as the marketing campaign is an important factor for growing the

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

For an Ad campaign to be successful there is always a clear message and a well thought out consumer insight that intersects between the interests of the consumer and features of the brand. The main intention of the consumer insight is to connect with the target audience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires & aspirations. For consumer insight to compliment the campaign it needs to work in synergy with the media chosen to appeal to the particular target audience. This paper will assess three successful campaigns where the brand has affectively reached its audience through consumer insight and its use of media to deliver the one succinct message.

Rapidly growing consumer market and their cynical towards advertising give new challenge to marketer to find new ways to capture the attention of their audience.The omnipresence of IT , Supremacy of Brand and ubiquity of communication and entertainment have shifted company approach from “Feature and benefits “towards Experiential Marketing.

Advertising can be traced back to the 1400’s. The first TV advertisement appeared on screens in 1941, in America. Today there are many approaches advertisers use to get consumers to buy their products. In fact, there are five main approaches, which are humor, facts, story, celebrity, and character. During recent advertisement research, it seems clear that most advertisers use humor to persuade a buyer. Although this seems to be the trend, some advertisers take a different approach. Instead, they persuade buyers by using celebrity influences to bring attention to the product.

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).