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Pestle Analysis Of TORSTAR

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EXTERNAL ENVIRONMENT
PESTLE Analysis
Political
• Australia has positive relations with many countries. TORSTAR has relationships with individuals and companies across Europe (including the United Kingdom) and the United States. Many of the clients are based in the US with TORSTAR bringing their brands over to Australian markets. As mentioned beforehand, TORSTAR has been involved with moving well-known American companies like Sephora and the British brand TopShop into the Australian market. Additionally, TORSTAR is now working on expanding Australian companies such as Sukin and Freeze-Frame to consumers and retailers globally.
Economic
• Many communications companies are facing downsizing as they start moving their work to digital platforms. Meaning that companies are forced to let go a substantial number of employees as their jobs are made redundant. TORSTAR has decreased their staff by 50% in the past year and have focused on sourcing external consultants to help handle the workload.
Social
• There is poor-wage growth currently in Australia, which impacts sales and promotional techniques. TORSTAR understands this; therefore, they represent affordable fashion and skincare brands such as Missguided and Sukin.
• The global population is now ageing. Hence, the brand Sukin is promoted as providing products for ageing women that are affordable and not harsh on their skin.
Technological
• The rise of technology created a large impact on the industry as many
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