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Political Ad Analysis Examples

Satisfactory Essays

You have seen them on TV around election time political ads, one after another, bombarding you with the accomplishments of one candidate and the dirt on another. Knowing what to believe and what to dismiss as mere drivel can be difficult. It is easy to believe thing that are stated as fact. For example, in a recent television political ads, supporters of Superintendent Thornton Campbell suggested that he should be elected superintendent of Lowrence County. The political ad offered support by reviewing campbell’s past record as superintendent of neighboring Downs county. Apparently, test scores in this county went up by 43%. The ad suggest, then that if Campbell were elected superintendent of Lowrence county, their test score would improves as well. Although the ad state a positive statistic, it does not provide enough information …show more content…

The ad assume that the improvement in test scores is a direct result of Campbell’s efforts; however there are other factors that could have played a vital role in the higher scores. For example, perhaps the test has changed. Standardized test are under continual revision. Revision over a number of years could result in higher scores as under adapt to the test. This improvement could have coincidently corresponded with Campbell’s term as superintendent of Down’s county school making it seem as though it was a result of Campbell’s service as superintendent.
Even if the ad did prove that the improved test scores at Downs county were a direct result of Campbell’s work, it assume that he can duplicate the result in a different county. The most significant element of any county is its people. There is no mention of the population that makes up each county. For example, suppose Lawrence county is more ethnically diverse thn Downs county. Campbell’s strengths may not lie in dealing with a diverse student body and work staff; he may not be as successful in such a

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