Post Tweets and Sportsmobiles

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

Social media is among the quickest forms of effective marketing and allows companies to reach their consumers on a global scale. Coca-Cola builds powerful social connections by engaging with their consumers and encouraging them to take part in activities and conversations with other consumers (Zaucha,

Fisher, Eric. (2011). Sports Business Journal. 20 Great Uses of Social Media in Sports. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/01/In-Depth/Social-media.aspx

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

Social Media plays a big part in how professional sports see what is being said about them, whether it be positive or negative. This online communication website allows organizations to have a social listening as to whatever issues or news fans may want to see. Social media is really good for the consumer e.g. fans, as it is a way for them to introduce to the world their like or dislike on whatever's posted on the organization's site. Sports, in general, incorporates people of all generations, but mainly the youth. Since the youth is so involved with social media, what better way to grasp their attention then by having verified professional sports accounts that will provide you

This technology that people constantly hold in their hand is now crucial to the business side of the sports world (Cave, Miller). Social media seems to have helped everyone; from fans, players, and brands all aiding in furthering thi game into a full-on business venture (Anderson). Fans are being brought together online while being pulled apart in person as they are getting sucked into their cell phones. Social media will continue to keep growing and sports professionals will be constantly be looking for new ways to get their information out there so the fans can know just exactly what snack Kobe had before the big

OCLRE’s strength when it comes to their social media is keeping their audience informed. However, in the modern, media marketing has ceased being about messages and shifted to conversations, according to a scholarly article titled “We’re all connected: The power of the social media ecosystem” published by Kelley School of Business of Indiana University. People are no longer content to being simply informed or talked at; they want to be captured and continuously engaged. “Social networks aren’t about Websites,” stated Mike DiLorenzo, NHL director of social media marketing, “They’re about experiences”. The NHL, back in 2009, ran into a similar problem when trying to reach out to more fans and inspire greater participation through their social media. They created an idea for “fan views”, in which on their media platforms like Facebook they provided a link that sent consumers to original content made by fans such as photos and videos. They wanted to create that sense of being at a NHL game for those who weren’t physically in the seats; to create conversation and experiences not just for their fans, but between their fans. This is a focus we want in expanding OCLRE’s media presence. DiLorenzo and his marketing team incorporated reach,

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Every area of marketing communication is being greatly affected by advances in interactive communication (Sport Marketing on the Internet, n.d.). In 2005 digital sports marketing began to integrate thing like sms text messaging and community sites. Digital sports' marketing has benefits for athletes, rights holders, sponsors and fans. In fact brand to fan communication is becoming easier everyday with tools like Facebook, Youtube, iphone apps and more pervasive tools like sms text messaging. Digital is now a vital part of sports marketing and media. Sponsorship activation needs to comprise new media as a key mechanism to

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

In recent years, social media has become the best available option for brands to communicate with prospective consumers. In other words, social media is an opportunity for brands to transcend the traditional middleman (Neti, 2011). One of the many positives is that companies can build their own brand communities easily on the social media. There are some obvious benefits of brand communities which are facilitating information sharing, spread the history and the culture of brands, providing help to customers, and positively influencing brand loyalty (Laroche, Habibi and Richard, 2013).

Another large portion of social media marketing is social networks. Many people are on some form of social networking website. Whether it may be Twitter, Facebook, Instagram, or Snapchat almost everyone has at least one of this networks. This social networking cites are a way for the company to market products in a free or relatively cheap way to a wide variety of consumers. This methods also allow Coca-Cola to reach a variety of consumers. Someone who enjoys Facebook may not enjoy Twitter. However, because Coca-Cola has both Twitter and Facebook they are able to send their messages and communicate to people through both ways, despite one person’s preference over the other. These

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.