Secondary Research. There Are Myriad Opportunities For

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

In the sports world today, a team now understands that they need to be able to reach their fans in an instant, and the best method to do this is now via social media. The team needs to simply send out a tweet, snapchat, Facebook post, or Instagram post to inform their fans about what is happening at practice, the latest player injury, or a game. Some teams have also begun to ask fans about such aspects of their organization as their schedule. An example of this is when the Boston Red Sox took to Twitter and Facebook to ask their fans about a scheduled game on June 4, 2011. “The club quickly received more than 4,300 Facebook likes and 650 Twitter responses from fans overwhelmingly voting in favor of moving the game against Oakland from 7:10 p.m. to 1:10 p.m” (Fisher, 2011, p. 3). This voting allowed for fans to observe a Boston Bruins Stanley Cup Final game that was airing that night. This polling opportunity would come at a time in which taking to social media was at an all-time high. The Red Sox at the time were offering such things during games as “Tweet Your Seat merchandise giveaways and Tweet Your Tunes, in which fans request songs to be played in the ballpark during rain delays” (Fisher, 2011,

Marquette University had many successes building its brand through a strategic social media strategy. According to the case study, members of The Office of Communications and Marketing supported and participated in the conception and planning stages to help structure an effective social media strategy. In addition to the research and information gathered internally, the university also engaged with a variety of audiences, not physically on the campus, to further extend its market research and brand. Marquette University’s marketing and communications team’s strategy for social media is focused on engagement, dialogue, bridging of information, and community. This strategy aligns with the university’s mission, “the search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence” (”About Marquette: Our Mission,” n.d.).

However, people are talking about the organization; the organization is just not listening in the right spots. At UHR, there is a sense that because of the population that the organization is focused on, social media is second to hearing what people are saying through word of mouth. While, social media may not be the preferred form of communication for the elderly population of our community, there are a great number of these individuals who participate in some form of social media. More and more grandparents are seeing social media as a tool to keep up with their children and grandchildren who are spread great distances apart and UHR needs to take advantage of these individuals presence. Additionally, while true that a great deal of the clients that UHR has are of the older population, it is often times their children who are making the decisions about whether or not to place and talking about the organization. This age group is constantly on social media and see social media as a tool for communication, often times accessed easier than word of

But doing that with social media will just result in missing out on new revenue channels, decrease of your ability to improve brand equity, and not being able to grasp your fan’s behavioral insights.

The wrestling program needs a way to interact with their stakeholders on a regular basis. The program can do this through social media. Social media allows you to be able to reach out to many people at once and market your brand to them. The main objectives of using social media is to increase attendance, strengthen your brand, and keep fans up to date with the latest program news. Facebook is a good way to gain followers and interact with them. By creating a Facebook page for the wrestling program,

The first way that would be beneficial for the team to capture the attention of new consumers will be through social media use and interaction (Herbel, 2013, p.37) . We have previously stated that in our market research that the Florida Launch target market are residents of Southeast Florida under the age of 44. Within the age group of 44 and under, 85% utilize social media, while those within the per capita income of more than $50,500 make up 70% of those using the social networking sites (Pew Research Center, 2015). In addition to using social media, the Launch should promote their team through traditional promotional avenues such as on the team’s personal website, which will need to reinvent and restructured, local television commercials, and billboards through the county of Palm Beach. Using the team’s website will attract more traffic and attention to the team and all of their information pertaining to the team while commercials and billboard will attract attention and conversation about the

This post highlights two organisations that would fit into unique social media strategy and one organisation that needs to adopt social media strategy.

In order to build a social ecosystem with an organic community of fans, we have to identify the target audience, and their behaviors, affinities, and values.

Social media is the magnifying glass exposing organizations’ deepest and darkest secrets, failed crisis communication plans, and upset customers. If businesses do not hold the magnifying glass in the just the right place, they will have an unclear mission and will be vulnerable to criticism, negative reviews, and customer turnover. St. Louis Park Public Schools needs to ensure it is making its mission crystal clear for audiences logging onto the organization’s website and social media accounts through one of the most important communication approaches—engaging stakeholders in conversations. St. Louis Park Public Schools must listen to its audience, talk in a human voice, and, more importantly, be transparent across

Moreover, celebrities can now also keep in touch and communicate with their fans or other celebrities through social network sites. Social media is one of the biggest and fastest way for celebrities to widen their fan base, and it is also a way through which fans could "talk" with their favorite celebrities in a relatively safe, public environment such as Twitter, Instagram or Facebook (Social Media Today, "How Celebrities Use Social Media to Build Their Brand", June 2013). Social Media, basically, has made it possible for fans to strengthen their bonds with their favorite celebrities, and also made it possible for people to keep in touch with their favorite brands or business people, and to know what is new and upcoming.

Social media is a survival necessity in today’s business world, though different businesses are likely to use it in different ways. In a business specializing in outdoor recreation, participation in social media is vital. The company should have an active presence in social media forums that are popular amongst its primary target market which is likely to be young, active adults. The top social media tool used among teenagers and young adults is Snapchat, followed closely by Facebook and Instagram (Statista, 2016) so the company should prioritize those.

In this report, I suggest a four-step stage that can help to determine the strategic direction of the company. In the first step, Agora’s business objective of the social media strategy will be determined. In the second step, Agora’s target audience will be segmented into various categories. These categories consist of various homogeneous groups, which will make scheduling customized campaigns and newsletters easier. In the third