Powerhouse Gym Marketing Plan Essay

This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years.

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Cost of membership depends on the level of the membership options purchased. The first step is to choose the access level of membership for either “one club” or “multiple clubs”. Choosing the “multiple clubs” option allows members to access a network of over 400 clubs nationwide. Next step is to select a payment plan option of either “monthly” or “pre-paid”. A 12-month membership commitment is required with the “pre-paid” option. The final step involves selecting a club level: Active, Sport, Super-Sport or Ultra-Sport. Depending on the options selected, the monthly dues can range from $29.99 up to $59.99. In addition to the membership dues, there is a club fee of $49.99 charged annually. Members can upgrade and downgrade their membership at any given time without penalties or restrictions.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

While providing memberships to the community. This facility will provide a variety of fitness machines that are self-applicable to meet the requirements to experience a total body workout and provide services that maintain customer interest and spark customer loyalty.

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

They have established a strong understanding of their target audience and gear many of their programs towards these audiences to create a larger pull. Separate Women-Only Clubs have been formed in Loblaw’s Superstores across Canada offering women workout sessions seven days of the week, scheduled throughout the day ranging from a 15 to 60 minute workout (GoodLife, Group EXercise, 2011).

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

We have used the Focused Strategy since our concern is the customers and how they are using our improved technological devices in class sessions. There are many different fitness facilities trying to get business from competition by lowering the price and offering coupons for a lower standard environment. What we mean by that is, we will offer the same lower pricing but have friendlier employees, new technology based workout rooms, improved equipment, and many more options for the same cost. The organization for the classes has been

Coach maintains very high brand equity within the market. Coach is known for producing items of exceptional quality. Coach has proven that, even in a down economy, customers are willing to pay for quality. The perceived value of a Coach bag has helped Coach to weather the financial downturn. Coach consistently outperforms the market.

We are pleased to say we more than always get positive feed back. When an error does come up in our system we justify it as quickly as possible for it never to happen again.

Fitness/ Exercise Products and Vacations to Black Women Aged 18-30 Pricing Methods 2. Explain what you think would be the most appropriate pricing method and why. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different. (50%)

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.