Principles That Help To Persuade Groups

Persuasion is used in many different ways. Writers use ethos, an appeal to character, logos, an appeal to logic, and pathos, an appeal to emotion. Anna Quindlen, the author of “Evan’s Two Moms,” uses pathos to get the audience to support equal rights marriage for same-sex couples.

I feel the usage of pathos is the most powerful in persuading others to do something to change their minds. When one decides to change someone’s perspective on a certain topic, they must decide their audience. For example, a pastor wouldn’t want to persuade his followers that their religion is false and inaccurate. The pastor would want to persuade the non-believers that whichever religion they follow isn’t correct, and try to guide them to his/hers faith. Pathos is one of the world’s leading tactics used this day and can be seen in remotely any area. Humane societies use pathos on their heart-jerking commercials. Food banks use pathos on persuading common folk to give a dollar to feed starving children. Even more commonly, parents use pathos

Consistency - Leads to reliability we mean what we say. We are consistent in our dealings with people, product, price and all other aspects of our day to day professional life.

2.Scarcity can best be defined as a situation in whichA) there are no buyers willing to purchase what sellers have produced.B) there are not enough goods to satisfy all of the buyers' demand.C) the resources we use to produce goods and services are limited.D) there is more than enough money to satisfy consumers' wants.Points Earned: 0.4/0.4Correct Answer(s): C

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

The elaboration likelihood model states that persuasion can be take two different routes, central or peripheral. The central route requires a person to think critically about the argument proposed, considering both its strengths and weaknesses, then to elaborate on relevant themes. Whereas, the peripheral route does refer to the attempts at persuasion, in which the change in attitude is a result associated with positive stimuli- popularity, an attractive model or a millionaire, which could be relevant to substance of the argument. Selling products by associating them with attractive models or either by promoting that the product will result in social benefits. This is the result of peripheral attitude change techniques. Chaiken’s (1995) study is closely linked to Petty and Capioppo (1986) distinction of the central and peripheral route of processing. Whereas, Chaiken (1995) identified that people systematically consider all aspects of a message given, or people can superficially rely on a heuristic such as thinking that either longer arguments or arguments including statistical figures/facts are more true. The study suggests that people are more likely to resort to heuristic processing if the have limited time in order to process the message or if they are in a positive mood. Differences between the elaboration likelihood model and the

Define the concept of scarcity: Scarcity: The goods available are too few to satisfy individuals' desires. Scarcity is a central concept in economics. Resources are scarce if any individual would prefer to have more of that good or service than they already have. Most goods and services are scarce - those that are not are known as free goods. Where goods are scarce it is necessary for society to make choices as to how they are allocated and used. Economists study (among other things) how societies perform the optimal

Scarcity is when resources are limited, therefore not available or sufficient to meet demand. Scarcity relates to trade-offs because due to resources being limited, all demands cannot be fulfilled. In that case, the consumer must choose to make a trade off in order to use what scarce resources they have to meet some but not all of the needs that they have.

It is critical to identify the tangible benefits and values that really matters to people being persuade. Effective persuaders consider what is important to an audience and lays his or her position to match common ground with the audience. This is a give-and-take process. Effective persuaders also use testimonies, past and current research, etc and readjust their argument to make them appealing to their audience. Persuaders must know an audience well enough to know what will capture their immediate and continued attention.

This paper is an examination of the six principles of persuasion. Each rule is explored to reveal a greater clarity of the concepts and to increase their integration into real life circumstances. My own personal experience is documented and analyzed to determine ways in which the persuasion principles were applied (McLean, 2010).

However, it’s important to consider an individual’s credentials and knowledge before blindly following. Next, commitment and consistency tell us that the act of making a final decision, whether it be a handshake, the signing of a contract, or the purchase of a ticket, are all critical factors when it comes to being seen as consistent. People displaying a high degree of consistency are often seen as having personal and intellectual strength. Another principle, consensus, involves following the lead of others or a group of peers.

You can induce by building solid 'focal contentions' or you can influence by associating so as to attempt to engage your gathering of people what you need it to acknowledge with ideal 'fringe signs.' Richard Petty and John Cacioppo have contended that influence as a rule takes one of these two structures.

Moving on, the users of the principle of commitment and consistency prevails their audiences that they will embrace and honor their word or promises made. If you have rented a room, apartment or house, you inevitably have the experience of signing a lease agreement in which your landlord is asking you to engage in “commitment and consistency” by legally requesting to meet your monthly rent at the beginning of the month.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which

Scarcity is the limitation in the amount of resources. In business, scarcity is used to make people