Proper Strategy Implementation And Evaluation Of Dish Network

The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years.

Digital media not only played immense role in supporting the entertainment industry, but also added a whole new dimension to and redefined how education system was imparted and businesses were operated. It also opens doors for new methods of employment. Digital Media is also now becoming an aggressive tool for marketing. This paper evaluates strategic analysis of Direct TV, a company dealing in the home entertainment industry. While Direct TV is a US based multinational, it plans to take its operations to Philippines.

By adding all these steps and by implementing these strategic objectives we can realize the tactics and measure the target audiences as well. This business plan must also include the shareholder value or financial perspective, our customer value perspective; the business must know the process or internal operations perspective well keep a balance sheet on what goes in to the business and what goes out

There has been a large amount of research into what strategy is, since Michael Porter’s perennial work in the 1980s. Studies done on the execution of strategy have been far less numerous. However, there is one major understanding about the execution of strategy. The execution of strategy is a vital part of success in business. A summary of many myths surrounding various strategic executions will be outlined, along with their subsequent analyses.

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

Dish Network has a focused and clear business strategy, which articulates their goal and provides the way to achieve it. Dish Network describes their strategy as “to be the best provider of video services in the United States by providing products with the best technology, outstanding customer service, and great value” in their annual report (Dish Network, 2015). Dish Network further explains the reason for their strategy by emphasizing the unsatisfied demand of high quality and reasonably priced products and services from television services subscribers. Their strategy can be well understood since it focuses on consumers’ needs and is closely related to the success of their business. As a result, being clear about what the strategy is and consistently communicating it to consumers, employees, and shareholders enable Dish Network devise and maintain an excellent strategy, which is the key to their business achievements (Nohria, Joyce, & Roberson, 2003).

A successful strategic plan must be based on the company 's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company 's strategic direction. Finally, it will evaluate how the company address customers needs and how

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr

Strategic management in DISH Network is one of the most critical aspects of management. Effective strategic management could be the difference of DISH Network is successful or a failing organization. The successful implementation of the strategic management plan in a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase. Strategic implementation is the process that puts plans and strategies into action to reach goals. A strategic plan is a written document that lays out the plans of the business to reach goals, and is put into action with strategic implementation. Strategic implementation makes the company’s plans happen. Strategic implementation is critical to a company’s success, addressing the who, where, when, and how of reaching the desired goals and objectives (Lorette, 2016). By analyzing and identifying strategies from DISH over the past couple years that did not work out so well versus strategies that were successful to build my case. I will evaluate barriers might have gotten in the way of any less successful strategies, and what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Dish. I will explain how measurement of implementation process help assures DISH’s success, and the evaluation process helps to assure future success to the company.

The objective of this work in writing is to develop a strategic plan with strategies and tactics to realize the strategic objectives, measures, and targets. Included will be marketing and information technology strategies and tactics. Three methods to monitor and control the strategic plan will be proposed and measures to advance organizational goals financially and operationally will be analyzed. Finally, actions will be recommended to address the ethical, legal, and regulatory issues faced by the organization and how corporate citizenship can be improved.

DISH Network is always searching for ways to remain a successful and competitive company in the pay television environment. For companies like dish strategic planning is critical as it provides a sense of direction and outlines the company’s goals. DISH Network is struggling to gain new customers, and is losing current customers to competitors like Netflix, and AT&T. DISH Network had subscriber losses of 281,000 in fiscal 2Q16 and currently have 13.6 million pay television subscribers (Pelts, 2016).

Dish Network Corporation is an American organization that specializes in offering direct satellite service providers. The company has for a long time served many Americans through their interactive television services, satellite internet access, satellite television and audio programming among others. However much Dish Corporation is in business with a large number of subscribers, it is faced with a myriad of competition from rival firms that offer the same services. The firms that rival Dish Corporation include Comcast Corporation, Time Warner Cable Enterprise and Directv Group holdings. As of the year 2016, Dish Corporation has had more than 13 million subscribers who access their services. For a large organization such as Dish, concrete strategies are required to push rival firms out of business. This essay will center its focus on the key strategies that Dish has adopted over the years to remain in business and at the same time gain competitive advantage.

First, the company executives in their strategic planning self-evaluated the underlying principles that assisted the company to achieve so much within a short period. As noted the company had the objective of improving their quality further through pioneering innovative strategies that could assist the company outsmarts established credit card companies. It is important to note that credit card business if highly competitive and for a company to be successful it is important for a company to devise a strategic plan that can be implemented based on the available market research information. The plan provides the management on the process of goal setting and proper management to achieve the desired goals and

The Mission, Vision and Values of a company play a Fundamental role in Strategy Formulation and Strategic planning. We will discuss throughout this assignment, how developing effective mission, vision and values can help shape, develop and guide a firms Strategic choices. They reflect the firm's fundamental core ideology. At the most basic level a mission statement can describe the firms overall purpose for being. It provides an inside to the present business scope and purpose of the firm that is "who we are, what we do, and why we are here". It explains the firm's very reason for existing. It will

In the book “Good Strategy and Bad Strategy”, Richard Rumelt illustrates examples of success and failure of business management to explain the true meaning of the strategy, and tells companies how to develop a correct strategy and adhere to core of management strategy. He also emphasizes the central role of strategic management as to remind the readers to understand the huge difference between a good strategy and bad strategy. This book has three sections: good and bad strategy, sources of power, and thinking like a strategist. I will be evaluating strengths and weaknesses under these topics. After finish reading the book, I had gained a better understanding of what a good strategy means to the success of a company. According to Rumelt, a good strategy is coherent, where companies pursue multiple objectives that are connected with each other. Rumelt points out that a good strategy consists of three elements: diagnosis, guiding policy, and coherent action. (71) First, diagnosis means to define the obstacles and challenges that the companies are facing, and guidelines help the people to overcome the obstacles. Lastly, coherent action is the activities or actions that company did to be consistent with its guiding policy. Today, many of us lost the focus of the strategy, which results in the downward of businesses and organizations. Rumelt has defined the strategy as acknowledging the main problems and take coherent action to overcome the problems. Moreover, he illustrates