Psychological Analysis Of 'The Better Horizons'

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When analyzing the Better Horizons message there are a couple of psychological tools of influence that the sender portrays to gain support of the walkathon. The first tool that is noticed is reciprocation. The sender plays on the emotion of the recipient by stating facts that could affect the woman in their lives. In the latter paragraph it also mentions that if the recipient participates in the walkathon they would receive a free item, such as a shirt. The second tool that plays on emotion would be social proof. They mention that the woman who set up the cancer center, Betty Williams, would love to see the recipient participate. The mention of Betty Williams also plays on the liking tool whom is a prominent member of society. The last tool
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