Quality Management

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

In 1987, the British government called upon the international organisation for standardisation (ISO) to implement BS 5750 as an international standard. Upon doing so the international standard was named ISO 9000.

Airline industry has been faced with stiff competition due to the increased number of airline companies in the sector. The study will focus on the strategies that are deployed by Ryanair Airline Company, Air Berlin Company and Easy jet plc in ensuring that it meets with the competitiveness in the economy. The strategies for Ryanair Airline include; Low fare, Best Customer service, Short-haul route and destination, Reduction of operating costs, Internet services in its reservation system and Quality management. In the case of Air Berlin airline its strategies comprises of high service standards, blanket coverage, market positioning

The Quality Management process is a set of procedures that are followed to ensure that deliverables that are produced by a team that comply with standards. The start of a Quality Management process involves setting quality levels, which agree with the customer. Quality Assurance along with Quality Control Process are measured and reported to the actual quality of deliverables. Part of the Quality Management Processes are quality issues are identified and resolved quickly. A Quality Management Process should be implemented anytime you want to improve the quality of your work. By implementing a Quality Management Process, you will ensure that your team’s output meets the expectations of the customer.

Quality management can be a make or break situation for any company. The cornerstone of many quality organizations is that they have an effective quality management system in place. This is key no matter the size of the company, big or small, million dollar to billion dollar industries; it can still be done effectively. Effective quality management is a tough and tedious process but it is able to continually

Airline industry has been faced with stiff competition due to the increased number of airline companies in the sector. The study will focus on the strategies that are deployed by Ryanair Airline Company, Air Berlin Company and Easy jet plc in ensuring that it meets with the competitiveness in the economy. The strategies for Ryanair Airline include; Low fare, Best Customer service, Short-haul route and destination, Reduction of operating costs, Internet services in its reservation system and Quality management. In the case of Air Berlin airline its strategies comprises of high service standards, blanket coverage, market

There are many organizations today that want to establish a useful product quality management system. In an organization there are different locations, business units, and departments that can often use separate processes to solve product deficiencies. This can lead to confusion down the line. Lifecycle is one method that can improve product quality management in the manufacturing and service industries. Agile Product Quality Management can provide businesses a way to extend their enterprises where teams can dynamically update, access, and analyze information about product quality from internal to external departments, customers, and suppliers. (TechWell, agile connection, 2011).

In this case analysis, the four airline categories are discussed with depth based on their segmentation, targeting, and positioning. But more attention is placed on the Asian airline companies, since they are geographically serving a common consumer market. These marketing aspects are chosen due to its simplicity and since marketing strategy is the first step to introducing and developing a prospective product into a particular market. Moreover, market trends relating to the airlines involved may largely be due to how they were first presented to the consumer. Thus, segmentation, targeting and positioning being a marketing strategy of the company must be identified, criticized, and analysed thoroughly to

3. A marketing strategy always needs to be flexible (Principles of Marketing, Philip Kotler). The aim of this research will be to contribute some significant ideas which the low-cost airlines may incorporate into their current strategy.

Quality is defined by meeting customers ' needs. Total quality management in the company through continuous improvement of the quality of its products, services and people. (Goetsch, 2010)

* Management: The system of managing with steps like Plan, Organize, Control, Lead, Staff, etc.

The term Quality management in business determines the quality of products or goods that produced in any business organization for the customers and that is why it is vital for any kind of business or service organization. Quality management emphasis on the ways those are used in improving and controlling quality. Quality control management intended to identify and prevent products those contains faults from reaching customers. Since the foundation of Toyota, it has been successfully carried out its quality control activities in a steadfast manner and it results in the top ratings from their

Total quality management is something that was introduced to us around the 1950s. By the 1980s this was something that had been implemented more into many different businesses and the movement began. A total quality management team is defined as the techniques an association uses to recover not only the quality of its company and services but also its production level. This technique involves a lot of joint effort and is used through-out an organization. Everyone is included in this management from the employees to the inside staff a company employs. Externally TQM is also used with people such as the clients that the company associates their business with and the customers that use their services or products. Most importantly, TQM’s main objective is to implement efficient production and quality that will in return increase a companies revenue and also give the company a boost against its competition ( “Intro and Impl.” Para 2. 2010)

The SWOT analysis (Exhibit 7) and other strategic tools point to two major steps the airline must adopt in order to develop its operations and company performance. The two steps are (1) Market Development and (2) Market Penetration. These two steps conjoined with an aggressive low pricing strategy could be used to boost sales and revenue.

This competitor believes that by engaging and accepting social responsibility and giving the best customer service it can attract more customers and succeed more and more and one day it will become the favorite airline and perhaps the largest in Asia. They believe to be successful and be one of the big players in this industry; they should first put customers before anything else. Giving the greatest customer service, emphasizing on new technology and caring more on safety is the key to success.