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Questions On Blackberry Messenger Management

Satisfactory Essays

TO: BlackBerry Messenger Management
FROM: Vincent Nguyen
DATE: November 5th, 2015
SUBJECT: How BlackBerry Messenger can get to the top
Recommendation:
In order to avoid losing market share, BBM must significantly increase its revenue to remain competitive with other Instant Messaging services such as Facebook’s Messenger and WhatsApp. BBM’s (Blackberry Messenger) financial performance over the past several fiscal years has not met the expectations predetermined by management. My recommendation to BlackBerry Messenger is to create an e-mail platform for new and existing users which includes an online website where users can both receive and send emails without having to download a client. This makes BBM more accessible and useful by being able to be accessed through more devices (PC’s, tablets, iPods) in addition to an add-on that people use frequently in their everyday lives. Ultimately my recommendation makes BBM more of a necessity for the general public which will generate more income for BlackBerry Messenger.
Decision Criteria:
The best possible solution was found using the following criteria:
• Increase revenues for BBM
• Keep BBM’s basic features free
• Create a competitive advantage over rival IM-services
Analysis:
Increase revenues for BBM. BlackBerry Messenger is currently an instant messaging service with many useful features that include file attachment and sending, video chat and calling, and private chat. BBM already has the sufficient features that make a

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