TO: BlackBerry Messenger Management
FROM: Vincent Nguyen
DATE: November 5th, 2015
SUBJECT: How BlackBerry Messenger can get to the top
Recommendation:
In order to avoid losing market share, BBM must significantly increase its revenue to remain competitive with other Instant Messaging services such as Facebook’s Messenger and WhatsApp. BBM’s (Blackberry Messenger) financial performance over the past several fiscal years has not met the expectations predetermined by management. My recommendation to BlackBerry Messenger is to create an e-mail platform for new and existing users which includes an online website where users can both receive and send emails without having to download a client. This makes BBM more accessible and useful by being able to be accessed through more devices (PC’s, tablets, iPods) in addition to an add-on that people use frequently in their everyday lives. Ultimately my recommendation makes BBM more of a necessity for the general public which will generate more income for BlackBerry Messenger.
Decision Criteria:
The best possible solution was found using the following criteria:
• Increase revenues for BBM
• Keep BBM’s basic features free
• Create a competitive advantage over rival IM-services
Analysis:
Increase revenues for BBM. BlackBerry Messenger is currently an instant messaging service with many useful features that include file attachment and sending, video chat and calling, and private chat. BBM already has the sufficient features that make a
The quick access emailing, vigorous texting, calling, face-to-face video communication and the open message boards are
According to the article “BlackBerry Posts Loss as Phones Go Unsold”, BlackBerry performs a poor performance. Business has a quarterly loss in 2013 for $965 million. The revenue had drop 45% that down to $1.57 billion from $2.86 billion compares with a year earlier. BlackBerry lost $248 million, or 47 cents a share, and analysts forecast 49 cents a share loss for the quarter ended August 31. The net loss is $235 million which excluding inventory charge and restructuring charges in the latest quarter. The cash position also down to $2.6 billion from $3.1 billion at quarter-end. Smartphone maker report a hefty operating loss of nearly $1 billion charge on inventory of unsold phones.
| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)
BlackBerry’s public image is outdated. Many people think of BlackBerry as a failed cell phone OS company, especially with recent news of disabled Facebook support on its devices after 2016.
In 1997, RIM went public with a listing on the Toronto Stock Exchange and raised $115 million from investors (Hempel, 2009). The following year, it made RIM made history again when it introduced the first Blackberry: The RIM 386. The first of its kind, it was a PDA organizer and had the ability to synchronize with corporate emails. This was beginning of their rule in the corporate world. Their products became synonymous with business electronics (“Research In Motion,” 2003). The following year after that, the company introduced its first BlackBerry brand e-mail device, a bulky rectangle with a narrow screen that ran off one AA battery (Hempel, 2009).
BlackBerry Limited (Nasdaq: BBRY, previously Research in Motion - RIM) is facing many challenges that threaten its future development. Furthermore, some even question its future. This case write-up addresses its past weaknesses and strengths, while providing solutions to current and future problems. Below, we analyze the strengths and weaknesses compared to their competitors:
able to message people through your phone if you have wi-fi which you don't have to pay for and
The digital marketing technology chosen for this report is Snapchat. Snapchat is a phone messaging App service that introduced ephemerality into messaging. Snapchat primary feature is to take pictures, videos, text and drawings and send them on to family and friends. The quick re-movement of content posted is a unique feature of Snapchat, which makes the app popular among millennium. Snapchat was launched in September 2011 and have continued to grow in popularity due to people changing how they communicate and keep in touch with one another on a daily basis. Snapchat is popular as it seen by users as a fun, humorous app. Snapchat is becoming an important technology in recent years for companies as they can see the opportunities its provide
To communicate effectively in the organization between customers; e-mails, chats (WhatsApp/BlackBerry/Skype) and direct phone calls are most useful. E-mails are used as formal communication tool between different customers and can be archived for future need but it can be a reason to delay the response either by the user or by telecommunications’
RIM’s most know product is the Blackberry, which was aimed to target business professionals. They have now introduced the Blackberry PRIV, which moves away from the B2B market and instead focusing on the consumer market.
a. It is becoming socially acceptable to have the latest gadgets and being technologically savvy and knowledgeable. Trends in spending, communicating, hanging out are creating markets that could potentially lead to greater revenues if BBY could acquire or partner with to create applications to meet this customer demand. (O)
BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.
M-commerce is on a development track. It is increasing expanding acknowledgment amongst various areas of the general public. This development can be followed back to innovative and demographical advancements that have affected vital parts of the socio-social conduct in today's reality. The requirement for versatility is by all accounts an essential main impetus behind M-Commerce applications, for example, Mobile Banking, Mobile Entertainment and Mobile
2010 also boasted a healthy year for Yahoo! in terms of it’s business evolution and communication initiatives. For one, Yahoo! Mail Beta, a faster and more social communications experience that allows users to navigate easily and organize their inbox, browse photos and videos, more efficiently search for emails and benefit from improved spam protection was launched. Also launched was Yahoo! Messenger Beta, which allows users to play social games from publishers including Zynga Inc., ELEX and OMGPOP, share their status across networks, and view, comment on, and “like” updates from Yahoo! Pulse, Flickr, Facebook Inc. and Twitter Inc. – all from their instant messaging client.
Financial Management mobile enterprise can be used as general or typical device. The cost of voice and data are contained in the enterprise. tasks such as carrier contract negotiations, invoice processing and/or device requisition costs, creating