Research In Motion | Group Research Presentation | GBA608/9 – Managerial Accounting for Decision Making – Fall 2011 - Dr. Salimi |
Nahin Choudhury, Roxanne Gutierrez, Jimmy Ho, John Miller, Laura Ornelas
11/27/2011
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EXECUTIVE SUMMARY
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Table of Contents
INTRODUCTION 4
HISTORY 5
PRODUCTS AND SERVICES 7
FINANCIAL PERFORMANCE 9
INDUSTRY ANALYSIS9
HANDHELDS9
GROWTH STRATEGY9
RECENT DEVELOPMENTS IN THE MOBILE PHONE INDUSTRY9 TABLETS9
COST ANALYSIS 9
COST ACCOUNTING METHODS 9
GENERAL 10
ELECTRONICS HARDWARE 10
SOFTWARE 11
SERVICE 13
OTHER 13
USE OF ACTIVITY-BASED COSTING AND ACTIVITY-BASED MANAGEMENT 15
ABC AND ABM OVERVIEW 9
ADVANTAGES OF ABC COSTING FOR RIM 10
MAJOR COMPONENTS OF OPERATIONS 23
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RIM was able to develop the pagers to send messages and emails on either network. RIM broke away from the pack in September of 1996 when it introduced its ‘Inter@ctive’ pager. Developed jointly with Intel, Inter@ctive was a game changer due to having a built-in contact manager, scheduler, a 16-bit operating system, a full QWERTY keyboard, a display that showed up to 4 lines of text, and could hold up to 100KB of data. The list price was about $675, not including service fees. It was released in 1997 and quickly became the company’s best-know product (“Research In Motion,” 2003).
In 1997, RIM went public with a listing on the Toronto Stock Exchange and raised $115 million from investors (Hempel, 2009). The following year, it made RIM made history again when it introduced the first Blackberry: The RIM 386. The first of its kind, it was a PDA organizer and had the ability to synchronize with corporate emails. This was beginning of their rule in the corporate world. Their products became synonymous with business electronics (“Research In Motion,” 2003). The following year after that, the company introduced its first BlackBerry brand e-mail device, a bulky rectangle with a narrow screen that ran off one AA battery (Hempel, 2009).
Throughout the years, RIM improved and innovated their design of the BlackBerry line of products. In 2000, BlackBerry was named the Product of the Year by InfoWorld. This occurred around the same time that
“How JROTC has prepared me to be a better citizen of the United states of America”. JROTC has prepared me to become a better citizen by teaching me how to use leadership skills and be able to cope with subordinates. It also has prepared me to be a better citizen by showing me what the 7 army values are and what they mean. Some of the army values are respect, honor, integrity, and personal courage. JROTC has showed me how to do things different from the way I thought things should be done and how to march and be able to keep a company and platoon together when marching. Since I know a lot about the JROTC I am able to help other people become better citizens like I was taught. I am also a better citizen because i have the discipline not to do certain things that I did before I took the JROTC class.
RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.
JROTC, also known as Junior Reserve Officers’ Training Corps, is a program that is offered in high school, which gives students an introduction to the U.S. Army. The main mission of this program is to motivate young people to become better citizens. This program teaches self-discipline, confidence, and pride in a job well done. It offers many challenges and opportunities which is surely able to increase one’s life skills and leadership skills, such as sharpening your communication skills, strengthen your self-esteem, and improving your physical fitness. Throughout its century-long history, multiple things had changed, while other things stayed the same, but the ROTC program will continue to remain as a promising existence for years to come.
The University of Maryland, College Park (UMCP) is a vast, state funded college in College Park, Maryland. The college was established in 1856 as Maryland Agricultural College. The five star started in 1989 on a 420 section of land grounds.
The first paper is due by Monday, April 9, 11:59 p.m. You MAY use sources outside of the Liberty Search Engine (and are encouraged to do so). Also you may use scholarly books and not just journal articles. You should avoid using generic websites that do not appear scholarly in nature. A good rule of thumb is that if a website does not have an author, it is not a good source. Good online material has also usually been published in print at some point. Google Scholar and JSTOR are great places to search, as well as the online encyclopedias I've shown you. Always feel free to send me an email if you have questions about sources or formatting.
Texas A&M University is a great school to attend. They have great places to relax and study along with amazing facilities. Don't make the wrong choice and be left out because it offers so much and has many opportunities for everyone. Texas A&M opened as the state's first public institution of higher learning in 1876. Dedicated to sending Aggie leaders out into the world to take the challenges of tomorrow, A&M stands as a research-intensive flagship university.
The United Brotherhood of Carpenters and Joiners of America, UBCJA, is a labor union that advocates for worker rights. Founded in 1881, Peter J. McGuire and Gustav created the union in response to the lack of worker right laws in place. Since then, the union has grown substantially in size but still, lobbies for workers’ rights. The union lobbies for issues on a regional and national level. They have endorsed and contributed finically to presidential candidates. They have also endorsed and contributed finically to congressional candidates across party lines who they believe will help fight for worker rights. The union also provides several services to its members such as training, a pension fund, and welfare. The UBCJA has long fought for workers
Uluru is the biggest rock in the world. It is 9.4km if you walk around it and about 345 metres high if you climb it. It's 3.6km long, 2km wide, and is a roughly oval shape. It's made of arkosic sandstone and is renowned for the way it changes colour in the light and is particularly spectacular at sunrise and sunset.
In 2011, Apple increased their market share from 15.6% to 19% while RIM fell from 16% to 10.4% (Global Mobile Statistics, 2012). There are several different prospering smart phone brands that are negatively impacting RIM’s financial success. Not only are there a large number of competitors, but they are also well known companies such as Sony, Samsung, Google, and Apple to name a few. These are dominant companies in the electronics sector and all of which have large fixed costs so they must operate at economies of scale and produce near capacity. In turn, they have to sell all these products so that competition becomes more aggressive (Clegg pg.62). These companies all have the competitive advantage of offering their consumers another product lines whereas BlackBerry only offers phones and the new PlayBook which hasn’t been overly successful.
Mike Lazaridis, RIM’s CO-Chief Executive Officer, was a passionate advocate for the power of basis science to improve and transform the world. With his engineering degree, Lazaridis is responsible for product strategy, research and development, product development and manufacturing. Jim Balsillie with more charismatic and outgoing personality brought his wealth of business knowledge to RIM. With such strong leading executive team, RIM had achieved a great employee growth by department from Fiscal 1999 to 2001. (exhibit 3) Moreover, RIM has a well-developed corporate culture that celebrates achievement, creativity, and risk taking. Employees at RIM were well compensated and motivated by various benefits, at the meanwhile, RIM is also famous for its corporate giving to the communities.
RIM was a latecomer to the phone application and touch screen technologies, which are currently the most desired options available on the market. BlackBerry App World went live on April 1, 2009 whereas the Apple App Store opened July 10, 2008 and the Android Market now titled Google Play debuted October 22, 2008. It seems that apps were somewhat of an afterthought to RIM and developmentally, they began the race after Apple and Android were miles ahead. BlackBerry is not known to be a “fun” phone, which can limit its consumer market to business-minded individuals and an older age bracket, possibly alienating the vital teen-early
2008-09, RIM‟s market share kept on escalating with it acquiring a good deal of market while also expanding its product portfolio to cater to the need of people at the same time.
Apple could make future strides in the smartphone industry, if it can figure out a way to steal away some market share from BlackyBerry users. Many business users prefer the BlackBerry to all other smartphones in the industry.
Blackberry is a brand that was created by Research in Motion’s (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. RIM is a Canadian based company founded in 1984 that formally worked
▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally