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Questions On Sentient

Decent Essays

Develop, define and refine Sentient’s positioning – position Sentient as the leader in

distributed artificial intelligence (DAI) – what DAI is, why it matters, and why Sentient is

different and better than others in the AI/DAI field.

● Define the messaging and brand architectures for Sentient the company – how Sentient

is communicated to various stakeholder audiences through words and images – and

ensure that all company outreach to its audiences follows these guidelines.

● Work, with the business unit heads if in place, to define the positioning, messaging and

brand architecture for Sentient products; ensure that product positioning is attuned to

customer needs; act as the interface between product and sales; provide input on pricing …show more content…

● Ensure that the marketing effort is appropriately empowered by technology; work with IT

to review and select marketing operations tools.

● Develop the customer and prospect file. Ensure that all marketing efforts have an

analytical framework and harness insights from the data to improve ongoing efforts.

● Anticipate potential problems in communications before they occur; consider all

scenarios and prepare for them, and arm key spokespeople with responses.

October 2015 Sentient Technologies Chief Marketing Officer (DRAFT) Page 16 of 17

● Act as a spokesman for Sentient, as a backup to the CEO and business unit heads, or as

assigned. Evangelize Sentient’s positioning and key messaging.

● Assist the CEO with internal communications and board and investor communications as

requested.

● Assist the VP HR with communications and other programs to attract top candidates …show more content…

● Self-starting, driven, enthusiastic individual who is compelled to work hard and excel by

basic nature; generates own energy

● Evangelical; must be able to infuse people inside the company and outside with

excitement, energy, and passion for the company and its product vision

● Possesses excellent interpersonal skills; adept at working with people from all

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