Ray Kroc Built the McDonalds Corporation on the Quality, Service, Cleanliness, and Quality

682 WordsFeb 24, 20183 Pages
Ray Kroc once said, “If I had a brick for every time I’ve repeated the phrase quality, service, cleanliness, and value, I think I’d probably be able to bridge the Atlantic Ocean with them.” (McDonalds.com). That phrase is the center to the success of the McDonald’s Corporation founded by Ray Kroc. He built the corporation on great taste, quality service, cleanliness, and value and made sure every McDonald’s franchise was managed that way. He was a pioneer in the fast food industry and built a multi-billion dollar empire. Ray Kroc was one of the most influential people. A lot of people think that Ray Kroc created McDonalds, but that’s just not true. While working as milkshake mixer salesman, he got a huge order for eight milkshake mixers from a small restaurant in California. He was really curious as to why they needed so much and went to investigate. He arrived at a small business owned by Dick and Mac McDonald. Their business was different from any he had seen. There was no indoor seating and customers had to come to the window to place their order. Their menu focused on selling only burgers, fries, drinks and milkshakes. They also used an assembly line process for each customer’s order that allowed the customer to receive their food in minutes. Ray Kroc had a vision and according to McDonalds.com, he “pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonalds Corporation, and five years later bought the

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