Reflection Paper On Public Relations

So as stated earlier, both public relations and journalism requires extensive writing skills as well as being able to interview subjects and intake large amounts of information they do differ. Although there are many positive sides to public relations, there are also some downsides to it. The profession of journalism has been affected by the growth in public relations, and sometime soon people will notice the negative affects when the news being reported isn't as good as it once

Grunig (2013) sees public relations and communication management as fundamental to the achievement of organisational goals. A major road and tunnelling project in West Auckland, has required considerable planning and communication with publics. The Waterview Connection Development (WCD) is a motorway link between State Highways 16 and 20, which, in part, runs through tunnels. The WCD aims to provide a direct link between the central business district and the airport, and an alternative to State Highway 1.

As part of my practicum experience, I decided to focus on the areas of completion that appeared to further enhance me in my field of public relations such as: promotional media releases, event planning, etiquettes, and deadlines. With Ms. Castillo, I learned many things; however, the process was shaky.

The years I spent training and working as a journalist equipped me with strong research and writing skills as well as an insider’s knowledge of the news business. Right from the start at Corkery, I’d be able to assist with reporter outreach because I can anticipate the kinds of questions a reporter might ask or the kind of press release most likely to catch a reporter’s eye. In fact, I took on an unofficial media relations role in my job at the New York City Leadership Academy, a nonprofit that trains public school principals. Because of my reporting experience, the external affairs team asked for my advice on outgoing press releases and incoming media requests. My job was to provide the reporter’s perspective. Was the press release too full of jargon?

Not only will they be seen as a communication specialist, but a mentor to other employees on current and future organizational demands. With this, relationships are developed within the company, finalizing the PR practitioner’s responsibility in building relationship with the public, stakeholders, and finally the

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

Make sure that the information you send is timely and newsworthy — grand openings, special events, responses to studies or reports, and expansions are all great reasons to write and send press releases.

"Public relations is the management of communication between an organization and its publics." (Grunig & Hunt's, 1984)

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Press releases are mass communication intended for the largest possible audience unlike pitches, which are targeted to only specific reporters and particular outlets. Majority of the small businesses send releases to their list of reporters, friends, family, and customers (Nienstedt, 2013). This is owing to the point that, the site is capable of coding the information that ends up being released as a search engine.

Public relations is a 100-year-old discipline, yet it is still hard for many people to define. Even public relations practitioners will hesitate when asked to give it a definition. Public relations involves so many different things. One practitioner’s job might be to write a newsletter to a company’s employees. Another’s job might be to contact media outlets to get their company’s event covered. Public relations is difficult to define because of its evolution through history and lack of consensus throughout the field. Throughout its history, public relations has taken many forms and evolved from the pageantry of PT Barnum to the complex communication discipline it is today.

Most of the skills we discussed in this course I would say I already knew about, so much of this was reinforcing what I already knew along with adding a few more terms to describe some of the communication process. I think the most important thing that was reinforced was the role that listening plays in all communication, whether professional or personal. In the workplace, if you listen and pay attention to what your employer likes, you might be able to get a promotion or something similar by doing whatever it is he/she likes. Listening in the workplace can also be used to help maintain a good work environment; if you know that someone is having some kind of conflict, you can help to remedy that conflict and restore a good work environment. Where this is most important (I would say) is in personal relationships. Being able to not only talk but listen to the other person in the relationship is key to any healthy relationship going smoothly and keeping both people in the relationship happy. Listening comes into play in some less dire situations also: similar to doing what your employer likes, if you listen to the other person in the relationship when they talk about something that they like, you will know what it is that they like and will be able to do/get whatever that may be. Where communication is most important in relationships is in disagreements; if two people are able to get through a disagreement in a way that satisfies both people and minimizes hostility, it shows both maturity and good communication skills.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.