Essay on Relective Case Study

3542 Words Apr 15th, 2014 15 Pages
AMB240 MARKETING PLANNING & MANAGEMENT

Assessment Item 3
Reflective Case Study Report

Student Name: Brenda Pham
Student Number: N8024642
Tutor: Mr Naseer Choudhry
Due Date: 27th October, 2013
Word Count: 2130
Executive summary
This case analysis summarizes the outcomes of the performance, problems, possible solutions and recommendations for Spring Princess based on the results in the Qutopian Market days on the 28th September and 12th October, 2013. Spring Princess made a profit of Q$3,370 by selling out 68 units in total with 1 stock on hand. Spring Princess was the niche player the two competitors which are Thrifty Threads and To Dye For by having a %30.92 of market share.

Spring Princess has used the SMART
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Customer Loyalty
Achieve 35% customer loyalty from first to second market day
24% customer loyalty
No
Customer satisfaction
Achieve 80% customer satisfaction from first market day
93% customer satisfaction
Yes
Marketshare
Achieve 40% marketshare against competitors after both market days
30.92% marketshare
No
Brand awareness
Achieve 40 Facebook likes prior to market day two
32 Facebook likes
No
Sales
Achieve $1650 sales from market day one
$1875 sales revenue
Yes

1.2, Sales and production outcomes 1.2.1 Sales price (per unit) The sales price (per unit) is $49.56 1.2.2 Total number of units produced The total number of units produced is 69 1.2.3 Total number of units sold The total number of units sold is 68 1.2.4 Stock on hand (left-

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