Relocating Apple To Brazil. After Detailed Investigation

In 1996 FDI inflows had increased to 11 Billion and in 2011 FDI inflows stood at their peak of 66 Billion US dollars. Through FDI inflows employment was created as transnational corporations such as L’Oreal and FIAT group began expanding into the Brazilian market. Lowered unemployment combined with reductions in income in-equality among the people of the Brazil provided sought after government revenue. This government revenue allowed for the Brazilian government to fund national activities in the areas of transportation, industry and trade as well as energy and mining which all helped in the growth of Brazils manufacturing industry.

Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth

Apple products are designed in California USA and manufactured in different foreign countries such as China, Taiwan, Korea, Mongolia, and Europe which produce part of the devices, most of the raw material ‘Earth Minerals’ to produce these items can be found in China. Since technology has a lot of benefits in human’s life, the demand has been increase year by year which make business to expand and hiring more people in the company. From 2005 to 2015 the number of full-time employee’s has been increase more than 80 thousands.

Brazil is one of the most visited place in the world and also one of the most diverse countries in the world. More than 75millon people of African decent live in Brazil, this makes it the second largest black population in the world. Its attracts a large number of people because of it architecture, slums and rainforest. Brazil is contradictory because its was the last country to abolish slavery but also the first to claim that it was a racial democracy. Most people might not know that Brazil has its racial problems and that it has been going on for a long time. Brazilian race relations and conceptions of race are somewhat different from the United States. In Brazil most African descendents are people live in

Much like the U.S., Brazilian culture is extremely diverse. Brazil’s current population of 190 million represents various nationalities from European to African (Country Facts). Brazil has an extremely diverse culture with some common pervasive threads that grouped together give Brazil a national identity.

Globalization has also had a significant impact on Apple's supply chain. The company earns high profits because it is able to produce its products at a low price and then sell them at a high price (Chakrabotty, 2012). In addition, the company has noted that it assembles its products in China because all of the components are made there this in addition to the low cost of assembly labor. Apple facilitates this by working with logistics suppliers like FedEx who can quickly move finished goods around the world via a number of hubs. All of Apple's products, for example, arrived in the United States in Oakland, California and from there make their way to the customer.

In conclusion, Brazil is a widely diverse environment for religion, culture, race and ethnic groups. Brazil has been shaped today from the acceptance of assorted cultures and religions. Currently, Brazil is very diverse which comprise of four main origins: Amerindians, Europeans, Africans, and Asians. The history of Brazil helped shape it’s worldview due to Brazil’s constitutions. There are numerous amounts of constitutions in Brazil history regarding freedom to culture or religion. Brazil has mixed various cultures together to create a suitable environment for

Apple, a multinational corporation operates across many national boundaries in help to maintain global dominance as one of the world’s most successful corporate businesses. Apple known for their electronic products, including Ipods, Ipads and Iphones, is a well-known American corporation. Any given American would agree that Apple has distinctly brought technology to be a huge part of the American culture. As Apple realized technology drives the American Culture, expanding their efforts in globalizing and outsourcing was almost necessary, for technology had advanced and the need for more Apple products increased. Apple has partnered with many different cultures to globalize and outsource there products across the globe creating exceptional gains.

This research paper entails an in-depth analysis of the multinational enterprise, Apple Inc. The goal is to illustrate how this company functions as a whole and how it is a leader in the technology industry. The research has been done by exploring the firm’s products, competitive position in the market, financial performance and foreign operations. A financial sample has been included to paint a picture of the company’s good standing in the year 2013. After examining these core factors, it is clear the Apple Inc. is a successful multinational company that has set a standard for the future of technology through its products. The company’s culture and modern marketing techniques highlight the importance of the strong foundation the company is built of. This research will provide important information that shows the company’s strategy that has numerously proven its succession. Apple Inc. is in good standing presently and forecasted to do the same in the years to come and mark a legacy for the modern era.

Apple inc.is an American technology multinational company that has grown to the global standards. The company has its headquarters in, Cupertino California. The consumer

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

This paper aims to highlight and discuss the major challenges and opportunities which Apple Inc. faces while bringing innovation in the four primary areas of its business operations; including product innovation, process innovation, marketing innovation, and organizational innovation. The major focus of the paper is towards discussing the combination of all these processes which this organization follows and the major challenges which it faces in the course of its innovation or change strategies. The paper concludes by summarizing the importance of innovation for Apple Inc. in the light of the whole discussion.

Additionally, Brazil is another society that is diverse in ethnic and cultural people. Brazil is mostly made up of, white, black (Afro-descendants) and mulatto (mixed white and black) people. In this society, the main language

Apple Computers, Inc. was founded by Steve Jobs and Steve Wozniak in 1976 and started as a small computer manufacturing company in California, USA (Richardson, 2015). Over the years, Apple have applied numerous global strategies in order to sustain competition with competitors in the same market sector. This has seen them become more innovative, creating a range of smartphones, tablets, laptops and smart watches to meet worldwide demand. Because of this, Apple is now regarded as one of the biggest multinational organisations in the world with a total revenue of 233 billion dollars in 2015 (MarketWatch, 2015). Using relevant theories, frameworks and models, I will aim to explain how Apple have successfully achieved global competitive advantage whilst incorporating the importance of their home country, partner country, supplier country and customer country from the Star Analysis framework (Spulber, 2007).

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).