The Remington Steakhouse
[Assessment of Service Quality Satisfaction]
To: Management
From: Caroline Hall
Date: September 27, 2012
RE: Service Quality-Satisfaction-Retention-Word of Mouth Study
After conducting a survey to evaluate the service quality satisfaction of customers from Remington Steakhouse in comparison to its competitors, we have developed a few strategic recommendations in order to further improve customer satisfaction.
Research findings suggest that consumers consider five dimensions in their assessment of service quality. The dimensions represent how consumers organize information about service quality. These dimensions include:
Reliability: Ability to perform the promised service dependably and
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The results are as follows:
Relationship Measures
| Remington | Longhorn | Outback | Satisfaction | 5.33 | 5.05 | 6.28 | Likelihood of Return | 5.06 | 4.77 | 5.95 | Likelihood of Recommendation | 5.39 | 5.05 | 5.80 |
Frequency of Patronage
| Remington | Longhorn | Outback | Occasionally (< once a month) | 63.3% | 60% | 29.1% | Frequently (1-3 times a month) | 26.5% | 30% | 70.9% | Very Frequently(4+ times a month) | 10.2% | 10% | 0% |
Analysis of Survey Study
After analyzing these charts we have developed some recommendations in order to improve customer satisfaction. First let’s look at where we are successful in service quality. In comparison to our competitors we are leaders in: * Food Quality * Good Atmosphere
With food quality ranking as most important to customers it is crucial that we keep providing the quality of food we are currently serving. Although a pleasant ambiance doesn’t rank as important as some of the other attributes, it is still something to pride yourself on. Keeping a clean and aesthetically pleasing restaurant will add
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
It requires a great deal of effort to induce satisfied customer to switch away from their current existing. Thus, customer satisfaction is been given top priority in today’s competitive world.
What differs a good restaurant from a great one is whether or not the restaurant gives their customers an enjoyable experience at their restaurant. The complete, enjoyable experience had at a restaurant is defined by several factors. A restaurant that is worth the time, money, and calories has a lively atmosphere that helps facilitate open and meaningful conversation, staff that is willing to go the extra mile, and a menu of reasonably priced food that looks appealing and tastes even better.
Cleanliness is especially important for women; no one wants to go into a restroom that has nasty, unsanitary toilets. Having a nice waitress is a big impact on a family’s dining experience. If you have a rude waitress, it ruins the whole meal. If you have a family, affordable prices are convenient because you don’t have to worry about leaving the restaurant broke! Lastly, good food, it makes or breaks your dining experience. This is mainly good for women seeking delicious and cheap meals for their families.
We need to provide excellent customer satisfaction to ensure that the customer is happy and that we can get recommendations from the work we have done. We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business.
Recently I have noticed more consumer complaints from poor service, more specially, service mistakes and customer mistreatment. When a mistake occurs, we do not handle customers in a courteous manner. In addition, we play favorites with customers and some of them are not getting the attention they require. To
The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others socially in a friendly environment. Making sure the restaurant is clean, attractive, and the décor is consistent with the food and restaurant’s image and making sure the waiting staff knows that it is ok to allow customers to linger adds to
4. What are Remington’s Steakhouse scores on each of the six perception measures of: has large portions, has competent employees, has excellent food quality, has quick service, has a good atmosphere and has reasonable prices?
It has come to my attention that the staff at Boomer’s Country Kitchen needs to improve its customer service and revamp the training of current and future employees. To resolve this problem Boomer’s Country Kitchen executives and managers have reached out to professionals who can implement better training programs and hiring procedures. Included in the training will be an assembly on presentation value, table aesthetics, sensory perceptions, hygiene purity, and vehicle convenience, which will enhance Boomer’s Country Kitchens status as a casual dining restaurant (Lee, 2016). There is a statistically significant relationship between the service factors and the satisfaction of the customers (Lee, 2016). With the addition of those presentations
In what ways specifically did each of the five-service quality dimensions contribute to your perceptions of poor service? Be as specific with your examples as you can.
Source : Adapted from A. Parasuraman, Valerie Zeithaml, and Leonard Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall 1985)
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
(2004) 'Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model', Journal Of Marketing Management, 20, 7/8, pp. 897-917 ). I will use to develop the level of fine dining segment. I would be interesting to explore factors influences customer willing to pay for quality service. I would also seek the relationship of quality employee impact to customer repeat purchase patronage
Service Quality as described by (William G. Zikmund, 1993) “is the degree to which the performance of service provider’s matches customer expectations. It can also be defined as those essential characteristics of a service that measures its excellence”.
Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these