Research Methods

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Introduction of research and research methods

What is research method? As a matter of fact, according to Saundra et al. (2003), the term method in the entire research process or project can be considered as tool or technique which help researcher obtain, collect and analyze data or different types of information. To be more specific, Saundra et al. (2003) point out that in order to fulfill different research projects and objectives, couples of methods have to be properly utilized, in this case, these approaches usually include questionnaire, observation and interviews. What is the nature of research? Saundra et al. (2003) argued that the genuine research should be defined as a project that the outcomes or objectives can be obtained and …show more content…

The quantitative data is usually collected from number or numerical data such as ration or frequency rate, on the contrary, the qualitative data is acquired from non-standardized recording. The quantitative data can be visualized through different graphics such as table, diagram. The qualitative data, however can be demonstrated through statement and conceptualization.

Introduction and review of research project and research process

The research project is about the use the catering facility in catering outlets in city campus of SHU. In order to achieve the research task and objectives, the researcher was mainly using three research methods—observation, interview and questionnaire in terms of collecting relevant data and statistics.


The researcher chose the use of catering facility as the observation topic and set the observation place at one of catering outlet which is in the first floor of Furnival Building and a detailed record of the entire observation was made, The time span of this observation is about 15 minute and the time when this observation was undertaken is in afternoon. The final data that derived from observation is quantitative-based data and more concerned with the frequency of each action and behavior.

According to Saunders et al. (2003), there are two types of observation and each of them is responsible for collecting different types of

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