Research of Restaraunt for Business Research Essay

2399 Words Oct 11th, 2012 10 Pages
Table of Contents Introduction 3 Research Objectives 3 Research Questions 4 Answers to Research Questions 5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remington’s Restaurant 11 References 14

Introduction

The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington
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What kind of result was found by the research design? Compare the effectiveness of the survey research to the other subordinate data, experimentation or observation in the perspective of gathering information for this project. The type of survey that the Remington Restaurant used was the self-administered Internet survey. This kind of survey is probably the cheapest survey for the person collecting data. It involves minimum personnel and low cost as compared with other methods. Since 73% of American households are actively using the Internet, an Internet survey would be the best idea to cover a large location fact while conserving energy, money, and time (Cooper, Schindler, 2008). Internet survey’s can also give one access to graphs, charts and percentages automatically. Also, the Internet survey will be able to give one an idea of the customer’s attitude and perception of the Remington’s Restaurant. By using secondary information one would be able to see general information such as, what the demographic is of the average family is in the area, what is the general income, and how many times the family eats at restaurant in a week. By shifting the focus off of the Remington’s Restaurant and on to the genre of restaurants the Remington’s Restaurant is associated with would dilute the information the Remington’s Restaurant wanted to know about their customer’s satisfaction with the Remington’s Restaurant.

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