Research of Restaraunt for Business Research Essay

4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?

There exists the potential of using the results of the surveys to pay bonuses to everyone from line employees to vice-presidents. Such an incentive scheme could help focus employee attention on quality and customer satisfaction issues. The purpose of these Customer Experience Studies would be to gather information on how customers viewed their visits to The Coop restaurants. The program would involve using an outside company, which would hire individuals to visit Coop restaurants and the individual would have no knowledge of who was paying for the research. The cost of this would be approximately $20 per visit, or a total of $45,600 for an entire year. While Wallace’s ideas are expensive, they will provide The Coop with the most in-depth research.

Clearly states the research objectives and the intended methods of research based on the identified key area/s of research. Explain why the proposed methods of research are suitable for the research to be conducted.

• Your research plan should include the methodology for collecting primary data by using different survey techniques. Describe the methodology in sufficient detail; highlighting the types of research to be used, the sample frame, the method of analysis and any limitations of the proposed approach. Give valid justifications and reasons for the methodology suggested along with the frame to be used for the survey.

A market research was done on the most suitable place fitted for this type of Restaurant and so

First of all, the sample size will be evaluated. In this research, it used two types of methods, one is survey,

This research is a descriptive type of research. There is a survey done on the walk in customers of Amrapali group. The customers were asked to fill the questionnaires to help us carry out the research. The sample size of the research is 40. The questions asked were standard questions.

In selecting Sixth Avenue Bistro the prospective customer collected data through a variety of social media platforms. The customer started with The Bistro’s official website and proceeded to Yelp!, TripAdvisor, and Facebook. By all accounts Sixth Avenue Bistro maintained a reputation of casual accommodation with “welcoming staff” and an excellent menu. The Bistro’s website—http://www.sixthavenuebistro.com—is polished and user-friendly featuring company information, a variety of menus as well as pictures of signature dishes.

The research will adopt a descriptive survey design approach. This approach entails utilizing the research questions as a guide to fulfilling the research objectives. The choice is informed by the lack of control or influence of the variables by the researcher. In essence, the study method entails fact finding enquires that can be implemented in different forms. In addition, the choice

In order to collect information from the customer 's perspective of the establishment, a survey was circulated to a selected few of customers from a range of demographics such as age and gender as well as non-customers were included. Due to the time restriction, it was difficult to extensively delve into the geographic demographic. The survey also posed the question on what the participants purchased from the establishment, what motivated them to purchase there as well as what makes them return in the future. Participants were asked to select from than one choice. Therefore, the number below is telegraphed rather than a quantitative number.

Plan a survey research study. Write questionnaire items and construct a quality survey instrument. Assess the

Baridam (2001) describes a research design as the framework, plan or structure upon which a research endeavour

(5) Research Methodology Discuss the kinds of sources you hope to consult and the methods you will be using to extract and process the information you will be gathering in as much detail as is possible at this stage. As the project is underway you might find the need to revise your methodology. You must explain how you will be collecting the data you need in order to address your research question. If you are conducting questionnaires or interviews you should explain what sample you will be using (size, criteria, method) and also how you will approaching the people in your sample. You should also give an indication as to whether you will be testing hypotheses quantitatively or using qualitative methods, such as interviews or semi-structured questionnaires.

The use of survey design was done for the study to be able to adopt a quantitative approach. The fact that this survey method has the capability to make data collection from various responding groups more enhanced made it the favorite. Besides, this method didn’t require a lot of investment for the administering and development purposes, it possesses various variables that could easily be studied, and seemed to be very easy comparatively in order to make generalizations (Glasow, 2005; Zikmund, Babin, Carr & Griffin, 2009).

One of four research methods included under the descriptive-oriented research strategy is the Survey Research Method. It is operationally defined as a research method characterized by several principal