Unit 2
2013
Rolls Royce Corporation
Case Study 2.1
In this case I believe the key to solving Rolls Royce’s issue boils down to stakeholder management. Identifying the stakeholders along with their levels of interest and power allowance will definitely help them begin to get organized to move forward with resolving any concerns within the connected parties. Based on the fact that they have been in business for over 120 years, I believe Rolls Royce has stood the test of time. At this point I think they are a standalone company that should strive to be the leader of cutting edge technology for jet engines. “To be trusted to deliver Excellence” is their motto and I believe if they start adding partnerships that they may lose that concept
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I believe this is a key step in creating that strategy. After you have profiled all of your stakeholders you can then utilize an Influence/Interest Map. This is where you map out the potential impact each stakeholder may have on the project. In the case of Rolls Royce the map would look similar to what is described in the Illustration. Based on the influence and interest analysis and chart below, stakeholders D & E will require minimal management effort as they would reside in the lower left quadrant of the matrix. Stakeholder F, which would be in the upper left quadrant, must be kept satisfied by ensuring concerns and questions are addressed adequately. Stakeholder A, B & C, would be in the mid to upper right quadrant, and must be kept informed through frequent communication on project status and progress as well as be involved in all levels of project planning and change management. Key | Organization | Power (1-5) | Interest (1-5) | A | Customers | 3 | 5 | B | Governments | 3 | 5 | C | Defense Contractor | 3 | 5 | D | Labor Force | 1 | 4 | E | Suppliers | 1 | 3 | F | Rolls Royce | 5 | 5 | So how do we manage our stakeholders? We decide who needs the most attention. In general, the people who use this model would say that you should expend most of your energy on the people who can be most
Stakeholders are people that have an interest in the success of business and play a role in the survival of that business. They tend to submit monthly amounts of money
The impact which both internal and external stakeholders have on an organizational policy depends on their relationship to the issue of concern as well as the organization itself or both in some situations (Lacher, 2014). When a list of possible stakeholders has been created it may be important to estimate their importance as well as influence on the organization. Influence is defined based on the power of a stakeholder in terms of influencing the direction of the project as well as the outcome. Importance of a stakeholder refers to those stakeholders whose role is very crucial. Indirect influence may be realized
Each stakeholder has a different criterion of responsiveness, because they have a different interest in the organization. Most organizations are similarly influenced by a variety of stakeholder groups. Investors, shareholders, employees, customers and suppliers are considered primary stakeholders, without whom the organization cannot survive. Other important stakeholders are the community, which have become increasing important in recent year.
Stakeholders are individuals or groups that partake, or assert, possession, privileges, or benefits in a, organization and its accomplishments, previously currently, and in the upcoming (Barrett, 2001). These requested privileges or benefits are the result of communications with, or activities reserved by the organization, and they must be lawful or ethical, separate or combined Stakeholders with comparable benefits, entitlements, or privileges can be categorized as fitting into the similar collection: personnel, investors, and clients (Barrett, 2001). The better the impact these groups have on client’s lives and the extra community assets with which they are assigned, and it becomes vital that they are responsible (Barrett, 2001).
Rolls Royce, established in 1906, is now a globally recognised company. Although originally they focused on car manufacture they are now one of the leaders in power and propulsion technology. Rolls Royce’s technology is very efficient and their manufactured products are used in many sectors such as aerospace, marine, energy and nuclear energy. Investment in research is key to their success; they are innovative, creating new and improved systems to help achieve a strengthened market position. The jet engine has been improved constantly since it was developed in the early 1930s and Rolls-Royce’s new Trent XWB EP civil aircraft engine offers a fuel consumption improvement of 1% compared with other manufactures, making it the most efficient technology currently in the world. Rolls-Royce are a state-of-the-art company who continue to innovate and produce new products and services that benefit society. The Rolls Royce brand is key, without it they would not be able to make the sales and revenue they make. Its brand provides a symbol of quality and a good reputation. This reputation helps build customer relations and trust for the company. The brand also creates a strong attraction to engineers, which they offer many apprenticeships to enhance their skills base. There are currently over 50,000 employees working for Rolls Royce. It is one of the top
It is important with any project to involve the key stakeholders from the very beginning. This will help make the projected project plan as robust as possible and would also help to make the top management team more away of the plan. In order to make an accurate assessment of what is needed to complete this project it is important to identify the key stakeholders. The following people have been identified as the stakeholders.
In this assignment I will be evaluating the influence different stakeholders have in one organisation. A stakeholder is someone who takes an interest in a business whether it being small or big. For example, in Nike, a stakeholder could be an employee or a customer as they would have to take massive interest in the business.
Stakeholders are anyone who has a interest or influences the business in anyway. There are two
This recession hits home with the automobile industry. During this current recession GM is facing the possibility of bankruptcy, but is hoping to be helped out by the government. History
Every stakeholder have their own process and roles, it can affects or can be affects by organization’s action. All stakeholders have own satisfied and unsatisfied (appendix 2).
“Stakeholders (or interest groups) are tangible, visible and approachable groups or institutions which have a direct influence on the functioning of an organisation.”
The Project Management Institute states the stakeholders are individuals a group or an organization that have a vested interest or role a particular project and may also be impacted by the project (Morphy, 2017). The project stakeholders for the Winsome Manufacturing are divided into distinctly defined groups by departments. These departments can consist of design, production / manufacturing, sales purchasing and marketing (Morphy, 2017). The stakeholder’s responsibilities are to follow the instructions assigned by the department managers in order to complete the company’s goals for the manufacturing of the new storage bins (Morphy, 2017). For example, Senior management that are stakeholders provide different
1. Decide on a set of appropriate actions (minimum of 2 per stakeholder group) that you can take to maximise the chances of the following stakeholder groups actively participating in your project: Divisional Finance staff, HQ Finance staff and the I.T. team. For each action that you suggest ensure that you consider both the potential positive and negative sides of your approach. (6 marks)
According to the Project Management Body of Knowledge (PMBOK) (2013), any individual that can or may impact, influence, or alter a project should be identified and have their interest documented. This is knowns as the identifying stakeholder method (PMBOK, 2013). When all stakeholders are acknowledged and their interest documented, they all must be managed continuously throughout the entire project cycle. Furthermore, a tailored process of engagement must be part of the management process to account for personality variances.
Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. Stakeholders are any individual, group or business with a vested interest (a stake) in the success of an organization is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a