Informative Website
URL: http://www.cnn.com/
Company Name: Cable News Network
Service/Product description:
Cable News Network/CNN is a news network that offers real-time coverage of ongoing news throughout the world.
Type of marketing:
The Company uses both clicks and bricks marketing by marketing its site and show online as well as advertising through billboards and other print materials.
Website review:
The website is very easy to use and has a well thought out layout that allows for quick navigation to articles and sections that users would want to go to. The CNN logo acts as an anchor to return to the main page from any article or section the person goes to, making it easy to navigate around the site and not get lost. The message of the website is easy to understand. The site wants to report all the news that is happening around the world and gives the user a wide variety of ongoing news from the front page. In the about us section of the site, CNN writes about its mission to be a 24 hours, 7 days a week news source, utilizing multimedia technology to keep its viewers informed.
Marketing tool:
This website works very well as a marketing and sales tool for itself and other companies because the news is something people are always going to need and fits into all audiences. The target market for CNN is the world overall but the individual sections are also useful in aiming at particular demographics. On the main page, ads are mostly about the upcoming presidential
The website CNN helps inform people with the top bullet points such as sports , politics, and world affairs. The sports helps inform people what is going on with sports like what happened in a game, and like if there is a type of trade in baseball, or basketball. The reason why CNN helps to inform people is because it keeps observers up to date on specific topics and information located inside these bullet
about them later on; they use every a lot of emarketing as well as promotional distribution as
Paragraph 4: the strengths and the weakness to the media outlet. CNN news and History Channel both provide informations and facts but they both take out little pieces of informations. CNN news may not be true to other media sources because media like ABC news and Chicago news other media sources may have the same details. History channel will give the time of the 9/11 attack and the day it happened and the place it was took at. History channel sometimes may not give you all the details and more informations.
Broadcasting is media programming that focuses on many genres of television. For instance, on a broadcasting channel, you can watch a drama, comedy, and news all in the same day. The three broadcasting networks, known as “The Big 3”, are ABC, NBC, and CBS. When these broadcasting channels present news, they want to stay as close to the middle of the political spectrum as possible. The goal of a broadcasting channel is to appeal to everyone and the more neutral, fact-based information released, the more views “The Big 3” will get, resulting in more money. However, narrowcasting is media programming that is focused on a particular audience. Examples of narrowcasting networks include C-SPAN, ESPN, Fox News, and CNN. ESPN stands for Entertainment and Sports Programming Network so they specialize in sports news and cater to the sports audience. Unlike broadcasting, narrowcasting will not try to appeal to the majority of Americans, so it can lean left or right on political issues and interject slightly more opinions.
The story was more descriptive also, using more words to “paint a picture”. Less focus was placed on the minor events, such as the governor surviving the bomb, and more towards events directly related to the election, for example, the affect killing 30 civilians had on last year’s election. The way the article was presented was somewhat annoying. There were no complete paragraphs throughout the entire article and after almost every sentence, a new line was created. The information though, was put together very well. Each topic led into the other smoothly and details were placed in the right area to support other sentences. The links on this site were the same as the others. There were options to share the article and ads at the bottom of the page. One thing that the FOXNews site had were links that were titled “You Might Also Be Interested
COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.
They claim that 60,000 people a month get their newsletter and offer email blasts as a service for those that want to get their product out (Frankel 2017). They also claim to produce the best bang for your buck when spending on advertising and provide guidelines for web advertisements if your business has a web developer/coder that knows how to interpret it.
The media is one of the most common ways to get information. People can log on to a news website, they can obtain information through mobile online articles, and can watch the nightly news channel on various stations to learn about what is going on in their local city and in the world as a whole. There are dozens of news stations that people can obtain their information, such as CNN, Fox News, CBS News, and the local news station. However, the place in which these individuals obtain their information might not always be the most effective, most factual and accurate, or the most
When Americans attempt to find the truth in the media, it is important Americans realize what bias each individual media platform has. In the beginning of television, there were only 3 major news channels. These news networks were: ABC, CBS, and NBC; also known as “Mainstream Media”. The mainstream media held views that aligned with American liberals and seemed to always side with this group and were the only news stations for Americans to view. Ultimately, since these were the only news outlets available, whatever views these news stations presented to its watchers, were the only opinions that the majority of Americans held. However, as time went on cable television was created and gave Americans additional news networks. In 1980, CNN debuted
Today’s mainstream media has a deep influence on numerous aspects of economical and social life, it provides information and data almost on everything that happens on our planet. Mainstream media became one of the most important and influential instruments in our society, as the news stories reach a large numbers of people in a short time. Different people are using mainstream media as a first source of information; humans need the information, which is why there is a great deal of trust on media. We follow the news because it is our duty as citizens to be informed; it gives us the facts that help us make the right decisions and also gives us something to talk about. The media has a great public responsibility in front of their audience;
The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)
While all sources that provide news are biased, they have a responsibility to be totally accurate with the, hard news and to save their opinion for the editorial page. Should the role of media be to present just the facts, or should these organizations infuse opinions with the news? CNN and all media sometimes cross the line when it comes to “presenting news.” News stations around the world have a way of making people think what they believe is correct with global events presented by CNN, FOX News, MSNBC among others.
An example would be when Clare Foran mentioned “However, this is bigger than just a law. This is about life”(4), the author made sure to include what the governor thought going into court so that the audience would know and maybe empathize a bit. Another thing that they made sure to do is have a part of a speech that was said during a March for Life rally back in 2017, which make the viewer feel bad for the decisions America is making. The motivation of CNN is to show the readers why Reynolds decision is wrong and how it is affecting many people in this nation. Everything that is said in this article is supported by a quote, another piece of evidence is in the speech when the Vice Presidents talks about what will be done in the near future to help with this situation. The reader knows the information is logical because the information is not over exaggerated and all the claims are perfectly supported. Lastly, something that CNN did not include was some facts that had to do with abortion, yes it did include some but they were the ones that were also included in the other ones. The other news networks had some of the same facts but also included more of their own but CNN just included the basic ones. All that being said, shows that CNN targets an individual’s emotions to get their work or story out
Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes
In addition, popular culture educates people and society. One way of informing people is with the news. For example, sites such as onlineathens.com inform people about what is happening in town. Also, the website informs people on sports including the latest scores from UGA. Also, Network channels such as FOX, MSNBC, and CNN informs people about major events around the world