preview

Sample Website : Cable News Network

Better Essays

Informative Website
URL: http://www.cnn.com/
Company Name: Cable News Network
Service/Product description:
Cable News Network/CNN is a news network that offers real-time coverage of ongoing news throughout the world.
Type of marketing:
The Company uses both clicks and bricks marketing by marketing its site and show online as well as advertising through billboards and other print materials.
Website review:
The website is very easy to use and has a well thought out layout that allows for quick navigation to articles and sections that users would want to go to. The CNN logo acts as an anchor to return to the main page from any article or section the person goes to, making it easy to navigate around the site and not get lost. The message of the website is easy to understand. The site wants to report all the news that is happening around the world and gives the user a wide variety of ongoing news from the front page. In the about us section of the site, CNN writes about its mission to be a 24 hours, 7 days a week news source, utilizing multimedia technology to keep its viewers informed.
Marketing tool:
This website works very well as a marketing and sales tool for itself and other companies because the news is something people are always going to need and fits into all audiences. The target market for CNN is the world overall but the individual sections are also useful in aiming at particular demographics. On the main page, ads are mostly about the upcoming presidential

Get Access