Samsung Electronics Manufacturing And Digital Media

1300 WordsSep 5, 20156 Pages
MISSION STATEMENT For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions. SAMSUNG’S SWOT ANALYSIS IN 2015 Samsung has a wide variety of products that includes mobile phones, tablets, TV, audio and video, cameras, camcorders, pc, printers, memory cards and other products. Samsung holds substantial market share in most of the product categories. Samsung is second in the market share of mobile phones, it took over Nokia’s market share by making superior smart phones. Samsung’s is the greatest in terms of strategy features and technology. It was the first to introduced dual screen mobile phones, first phone with polyphonic ringtones and phones with rotating lens, thinnest and lightest note pad. Samsung is the first in taking advantage of introducing advance features in liquid crystal displays or LCDs, refrigerator, Air conditioner and other products. It introduced the world’s smallest MP3 player and India’s first 17” TFT-LCD-TV

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