preview

Sara Lee Corporation Essay

Better Essays
Sara Lee Corporation (Case study)

1. Executive Summary

This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal-Mart stores. To begin with, an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification of issues as a key factor in devising the best methods of addressing them. Therefore, Kirk Nelson identifies the BasicHipster style to be a major problem in the market because it was not doing well. Effective establishment of the best
…show more content…
Threats

Notably, Sara Lee had one key threat to its operation in its Wal-Mart Account, the Fruit of the Loom brand. Global competition was fast emerging in regions such as Eastern Europe, South East Asia and the Middle East powered by technology and cheap labor. Due to this global atmosphere, Fruit of the Loom rose as the main competition in the underwear category (Case 426).

4. Case Analysis

Sara Lee Wal-Mart account division analysis was the most effective at marketing as it provided a crosscutting evaluation of the product’s performance. Kirk Nelson was deeply involved in generating the most recent information before meeting his boss (Case p.425). As a result, it acted as a critical organization in promoting sales at the stores at low prices and sustainable supplies (Case 427). As a result, this relationship promoted the internal sales at Wal-Mart while creating the needed impression in other external Sara Lee branches. In addition to that, the corporation had an effective supply from its widespread supply chain by maintaining distribution centers for its products (Case 427).

To ensure that the products, promotion, and pricing were perfect, the analysts’ recommendations were subjected to extra scrutiny and further refinement. This reduced possible cannibalization and provided more effective recommendations on aspects such as replacements of less performing products. Even after analyzing the
Get Access