Essay On Frustrating The Consumer

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Frustrating the Consumer
Search engines have revolutionized the internet, from searching for specific sites or remembering complex addresses, now Google and Yahoo can deliver millions of pages of results in seconds. The advancements have been amazing, from research and education, entertainment and leisure the results are merely a few clicks away. But with this incredible technology comes risks and people who want to take advantage of these resources, from companies simply advertising to hackers influencing those results, black hat search engine optimization (SOE) tactics can be very lucrative and frustrating for the common web user. But with risk comes great reward, many businesses have profited greatly from search engines who can quickly …show more content…

Keyword stuffing involves placing multiple high value search terms in a web page. Ghost text then masks those keyword in the same color as the background, hiding them from view. Placing irrelevant results higher in the ranking and possible redirecting consumers.
While these factors affect consumers more than businesses, it is the business who suffer as their customers are redirected and frustrated by these tactics. However, search technologies has greatly benefited many companies from conducting enterprise searches and search engine marketing to the ability to find intellectual property. Enterprise Searching allows employees with access to multiple databases to conduct research and share information throughout the company. “This type of software cleans and structures data to make information that is usually spread across a variety of repositories easier to find. Employees can benefit from using this type of software since all employees need to retrieve data from a mix of databases and shared sources to accomplish daily tasks. “(G2 Crowd).
Another useful tool is the ability to find intellectual property. “This might include confidential reports, images, copyrighted blog posts, creative writing (e.g., poetry, novels, etc.), and so on. You can use search engines to find where someone may have posted your intellectual property on the Web without permission” (Turban, Volonino, Wood, p. 197).

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