MNGT-395-A3 - Managing Strategically
MNGT-395-A3 - Managing Strategically
February 2016 Managing Strategically - Case Assignment 1: “Wind in Shaw’s Sails” | Adolfo Mauricio Jimenez ArceAli KhalilAnja JelacaClaudia Siller VargasJorge Siller Vargas |
Managing Strategically - Case Assignment 1: “Wind in Shaw’s Sails” | Adolfo Mauricio Jimenez ArceAli KhalilAnja JelacaClaudia Siller VargasJorge Siller Vargas |
Table of Contents Introduction 1 Mission Statement 1 The Macro Environment 1 6 Element Examples of the Macro Environment 1 1 Gone with the Wind: Shaw in the Cell Phone Market 1 Competitive Strategies 1 Core Concept 1 Conclusion 1 References 1
Table of Figures Figure 1: 6 External …show more content…
* Give the company its own identity. (John Gamble, 2015)
According to Shaw’s Annual Return from 2013, the company mission statement is as follow:
“Shaw is committed to providing customers with a communications ecosystem characterized by leading technology, networks, content, products and services. As customers demand connectivity and content, Shaw will deliver to them at home, and on the go, with best-in-class wired and Wi-Fi networks.” (Shaw, 2013)
The mission statement above specifies Shaw’s service, which is to provide its customers with a communication ecosystem. Additionally, it gives the description of the ecosystem. This can be very useful for the customers because they can see if the Shaw’s services would support their needs. Although this statement does not specify the customer groups that Shaw serve, it is easy to conclude that the customers are everyone who requires a high quality communications ecosystem. This mission statement also identifies the customers’ demands like connectivity and content, and it explains how Shaw would please them. Furthermore, the statement employs a specific language and gives the company its own identity.
Overall, we find that Shaw’s mission statement is well written. Although it is only two sentences long, it is clear and brief. It shows the company’s direction and can serve well to the both, customers and employees of Shaw. Most of the business’s mission statements are customer-oriented or product
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"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of
It is meant to state in the clearest way possible what everyone job is when serving the clientele. It keeps the employee on tract and motivated to do their job as best as possible. This is important when an ethical issue arises. The mission statement will help guide a person to making an ethical decision based on the organizations goals and philosophies.
Vision and mission statements provide information about the organization. They appear in strategic and operational plans. How do you define vision and mission statements? How should they be developed and used?
Ideally, a good mission statement also provides information regarding the organization’s overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible “guiding statements” that account for the “context, culture, structure, and needs of an organization” (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.
Be sure to include a good Mission Statement that meets the criteria of our author. This is a standalone paragraph that clearly indicates the business in which your company finds itself, and addresses the MARKET that you are addressing. A Mission Statement is market focused and not product-focused.
Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)
BB&T Vision, Mission and Purpose statement is considered an exemplary Mission Statement. Please read it, comment on the positives and negatives of this statement, and defend your answer through APA citation.
The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers
This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies
For my assignment, I chose to use the mission statement of the company Telephone and Data Systems Incorporated (TDS). TDS is a strong standing company based in Chicago, Illinois, with a branch office in Middleton, Wisconsin, that has served and satisfied approximately 6 million customers served nationwide. This particular company sells wireless and cable broadband as well as TV and voice services. who claims that their mission statement is the following "At TDS, our mission is to provide outstanding communications services to our customers and meet the needs of our shareholders, our people, and our communities." (missionstatements.com, 2016) upon further reading into the "about us" section on their website, I have determined that their company
“Our mission statement is simple: to partner with you and your business as an asset that provides quality, reliable products rather than a liability that creates headaches, tension and division. We pledge to focus on the smallest of details on our end so that we can provide to you a product and service that will allow you to focus on your own smallest of details.”
Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.
A mission statement is a “formal summary of the aims and values of a company, organization or individual.” (Oxford) Mission statements are important in business because it can be used to determine a company's short and long-term goals. Intelligent business owners use mission statements to remind its employees why the company exists and how the company will be or continue to be successful. Dunkin Donuts’ mission and vision statement is simple. It is “to deliver high quality food and beverages quickly, affordably and conveniently in a welcoming environment.” Dunkin Donuts being a fast food chain, has been relied on by its customers to provide coffee and breakfast at a fast pace. This is how each individual Dunkin Donuts gains and keeps customers. When the staff are all on the same page, the business runs smoothly, and customers remain happy, resulting in repeat customers. Word travels fast and so does the coffee, with that in mind. Keeping customers happy and meeting their needs will keep this business striving.
The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).
A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..