Shaw Wind

3089 Words Jan 20th, 2016 13 Pages
MNGT-395-A3 - Managing Strategically
February 2016
MNGT-395-A3 - Managing Strategically
February 2016 Managing Strategically - Case Assignment 1: “Wind in Shaw’s Sails” | Adolfo Mauricio Jimenez ArceAli KhalilAnja JelacaClaudia Siller VargasJorge Siller Vargas |

Managing Strategically - Case Assignment 1: “Wind in Shaw’s Sails” | Adolfo Mauricio Jimenez ArceAli KhalilAnja JelacaClaudia Siller VargasJorge Siller Vargas |

Table of Contents Introduction 1 Mission Statement 1 The Macro Environment 1 6 Element Examples of the Macro Environment 1 1 Gone with the Wind: Shaw in the Cell Phone Market 1 Competitive Strategies 1 Core Concept 1 Conclusion 1 References 1

Table of Figures Figure 1: 6 External
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* Give the company its own identity. (John Gamble, 2015)

According to Shaw’s Annual Return from 2013, the company mission statement is as follow:
“Shaw is committed to providing customers with a communications ecosystem characterized by leading technology, networks, content, products and services. As customers demand connectivity and content, Shaw will deliver to them at home, and on the go, with best-in-class wired and Wi-Fi networks.” (Shaw, 2013)
The mission statement above specifies Shaw’s service, which is to provide its customers with a communication ecosystem. Additionally, it gives the description of the ecosystem. This can be very useful for the customers because they can see if the Shaw’s services would support their needs. Although this statement does not specify the customer groups that Shaw serve, it is easy to conclude that the customers are everyone who requires a high quality communications ecosystem. This mission statement also identifies the customers’ demands like connectivity and content, and it explains how Shaw would please them. Furthermore, the statement employs a specific language and gives the company its own identity.
Overall, we find that Shaw’s mission statement is well written. Although it is only two sentences long, it is clear and brief. It shows the company’s direction and can serve well to the both, customers and employees of Shaw. Most of the business’s mission statements are customer-oriented or product

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