Smokestack Adverts

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

All around the world in one way or the other, everyone tries to sell an idea or an actual thing. Everyone is always trying to convince each other by using different techniques to sell an idea or a thing. In order to sell and persuade an idea or thing, people have to tell it to an audience by using advertising and rhetorical strategies. Rhetoric is to transform and change a person’s perspective and truly convince them of something. An efficient way that marketers convince through rhetorical strategies is through advertising. A market that uses advertising a lot are beauty commercials like the Dove’s Real Beauty “film” commercial.

Advertising is everywhere, sometimes it is subtle, other times it is overt. Propaganda posters are a form of advertising; they were used extensively by many countries in the 1940’s during World War II. By attempting to reach the public directly with a powerful and emotional message, they became an effective means to deliver that message. Similar techniques are used in modern advertising. A 2015

Following an era of economical prosperity, the Great Depression, otherwise known as the ugliest sister of the 1900’s family, which lasted an entire decade from 1929 to 1939, began on a fateful day with the New York Stock Exchange abruptly crashed and was unable to recover quickly. This occurrence, of course, had an unforgivable effect on the economy, leading to one of the most memorable and significant eras in American history. Not only affecting the economy domestically, internationally trading was burdened by the limp leg that was the United States. Socially, people were struggling to regain their balance after a main income source –agriculture- was swept away by the Dust Bowl, only worsening the drawn out effects of the initial Wall Street crash. Politically, the US faced severe turmoil with presidency of Herbert Hoover due to a lack of action to prevent economic decay and promote domestic and foreign recovery. Needless to say, after one presidential term, Franklin D. Roosevelt was elected into office and soon passed the New Deal, a highlight in his presidential career. However, due to the previous president, there were several critics about the nature and efficacy of such a policy. The Great Depression was a time of discussion and criticism of political policy and the nature and efficacy of said policy in dominating the backfire of grand economical proportions within the United States alone.

Greenhouse gases are released into our atmosphere every day. However, too much fossil fuel appear in the atmosphere, causing climate changes and many national crises around the world. Global warming is a really big issue to me, because it affects everything in our environment. Things from the past are now looking and feeling different because of the environmental abuse. The creator of two environmental awareness ads, Ferdi Rizkiyanto, is a well known artist. He uses dramatic appeals, and demonstrates his message through his artwork. One of his ads called “ Time “ features a time glass of the time we have left to react to global warming. While in the other ad called “ Help Stop Global Warming,” features a desperate mother

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

In the book The Last of The Mohicans written by James Fenimore Cooper, the characters in the book are all affected by the frontier. It is clear in the writing that while the frontier has only a minimal affect on certain characters, it has a maximal affect on others.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

The establishment of democracy was a crucial foundation as Athens continued its political framework and development. In 461 B.C the Age of Pericles became prominent, Pericles, the ruler of Athens was a determined leader. The reforms he created were the elimination of Areopagus Council and the creation of a board of ten strategoi (general directors), who were eliminated annually. The council of five-hundred was divided into ten smaller groups called prytaneis, each prytany held office for one-tenth of a year to supervise execution. Any athenian man could hold office positions regardless of birth, whether rich or poor. During the Age of Pericles, the deterioration of aristocratic power became finalized and the concept of democracy became validated.

In a world where we can find most information at a click of a button, many of us come across some form of propaganda on a daily basis. Having it routinely within our presences, we have learned how to identify if something is an advertisement. To convey a message or product, companies need to broadcast their item with visuals, audio, or both. For example, fast food companies need to demonstrate an image of their food, such as the visual of a burger in the Carl’s Jr ad, or else nobody will be convinced to purchase their item because they will not be able to know if it is satisfying enough to consume.

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.