For those seeking a guide on how to implement Social Media Marketing (SMM) I would like to save you some time and direct you to an article I wrote called, “Social Media Best Practices – Twitter & Facebook”. For those seeking a guide on what is SMM and how to use it, keep reading. This article will cover: Different types of Social Media – Choosing the best option for your company Getting started with Social Media – Account set-up and initiation Common Pitfalls of Social Media – Misunderstandings and Myths Different types of Social Media Social Media Marketing is in essence using any social outlet such as Facebook or Twitter to promote/marketing a business, product or service. You yourself probably already use one or more of …show more content…
Need a quick, cost efficient way to add media to their website Most media sharing sites are free and offer a good bit of storage for free and even more for a reasonable price. Desire to promote their media on other social outlets A lot of media sites are allowing uploaded files to be easily shared on other social media sites like Facebook. Types of companies that may use these outlets would include photography and video companies in addition to non-profits and individuals seeking to maintain an online portfolio. But don 't let these characteristics keep you from using these services. If you have just one video to upload or a few photos to share, a good media site is easy to use. Blogs Its not big secret that blogs have become a popular way to communicate with consumers. A free way to have a voice in a muffled environment. Not to mention the backlinks your site could get. Blogs are best used when companies: Need another outlet to speak directly to their customers The main purpose of your company website is to provide information (even if its selling you are still providing information about products/services), rather than email with consumers a blog allows you to communicate openly which holds your company accountable to respond. Desire to build the number of backlinks to the company 's main website Blogs are a great resource to gain backlinks, but the value only comes with time Have the time to maintain and
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,
Most businesses find a flow and balance between search engines, social media, and blogging. It's best to set your website for the best practices of search engine optimization, SEO. Most businesses blog and then promote their blog on social media channels such as, via text on Twitter and visually on Pinterest.
Corporate blogs – Businesses use blogs to reach their customers and inform them of new products and product enhancements. Small businesses especially like using blogs as the cost is very reasonable (even free if you use the right blogging Web site).
To maintain consumer satisfaction businesses have begun to implement blogs. Effective companies rely on the critical feedback from consumers via social media.
Do link to your content. You’re spending time creating content for your followers — share the links on Twitter. The idea of content creation and marketing is to add value to the lives of your customers and prospects, but if your followers don’t know about your blog, you’re missing out on fantastic opportunities. Make sure that the
I’ve seen the good, the bad and the ugly of business blogging, a crucial leg of any content marketing campaign. Most corporate-sponsored blogs are subpar, ones full of promotional content that don’t actually work for the company.
A Social Media Strategy is an essential component of a broader marketing plan for any business in today 's world. We accept that Social Media is a powerful medium to connect with prospects and customers but because Social Media is so new, we 're just not sure how to effectively market our business using Social Media.
Blogging is one of the best ways to draw business to your website. There is no cost to blogging on most websites, and it can be used to get feedback from your visitors. Blogs are fairly easy to set up and it can get more people to pay attention to your business and website.
Social media marketing?is a way for businesses to increase online traffic and brand awareness through?social media?sites.? Social media marketing programs attempt to attract attention and encourage readers to share it across their?social networks. Social media sites create a virtual place where people with similar interests can communicate, build relationships, share ideas and exchange information and experiences with each other (Alvandi, Fazil & Amiri, 2014).
The external environment of the blogging industry is generally positive. The industry is rapidly-growing, with all three major blogging platforms among the leading websites in the world by traffic volume. Blogspot.com (Blogger) is ranked #8 by Alexa, WordPress #18, Tumblr # 37, Blogger.com #44 and TypePad #250 (Alexa.com, 2012). With this strength has come a shift in the way that blogs are used. Today, the emphasis in the blogging industry is on corporate blogs that can attract eyeballs and gain hits for client websites (Singha, 2011). Corporations employ professional content writers to manage their blogs, whereas blogging in the beginning was a more organic, consumer-driven function (Ibid). This shift provides more
It goes without saying that you earn more if you have high amounts of traffic. The type of product or service you promote also matters. For a tech blog, you should market tech products and services. ExpressVPN and Microsoft have some of the best affiliate marketing programs.
Blogs have created to be part of the market for individuals and businesses. They are used to get an opinion about an issue and engage readers. And these readers need to have something that makes them want to return frequently to a blog... that, in general, is due to the quality and frequent publications.
You are never going to remain in competition in the field of content marketing, if you don 't provide fresh and interesting contents on a regular basis. You might have started blogging with good intentions, but as the time passes the weekly blogging and creating contents might turn slowly into a burden. Before you know, the task of planning a content and typing might seem to a mammoth task. The life blood and backbone of a good online business is regular good content flow. Also a good content is a timeless wonder. You might have caught yourself reading an article that might have published years ago. You might have seen or commented yourself on those posts. Great contents lives forever and will viewed and shared across the internet without any expiry date. So writing great and interesting contents is one of the best and proven methods to steadily increase the traffic to your website or blog. And if there is a steady and regular supply of them, your blog will be on the top of the list in no time!
Social media marketing is one of the most effective marketing strategy but it is the not the only strategy. It works very well along with the traditional marketing practices like advertising in print media like newspapers, magazines and pamphlets. It is most compatible with email marketing by which you can reach millions of prospects in less time.