Social Media Mining : Social Network

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

Social media refers to websites where individuals can create, share, and exchange information in a virtual community and network. The channels of social media include Facebook, Twitter, Whatsapp, LinkedIn, MySpace, YouTube, and blogs. There is a rise in the use of social media because of increase in technology. The increased penetration of internet in the world has rapidly increased the users of social media making it widespread and accessible to people throughout the world. Its emergence has led to building of new relationships while also impacting others.

Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.

Social media can be a form of communication. Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. There blogs, blogs are platforms for casual dialogue and discussions on a specific topic or opinion. There is also Facebook, Facebook is The world’s largest social network, with more than 1.55 billion monthly active users. Users create a personal profile, add other users as friends, and exchange messages, including status updates. There is also Twitter, Twitter is a social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages. Finally there is also Instagram, Instagram is a free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites. There are many more social media apps but these are like the main ones.

Social media: new platform for intelligence, help business identify customer’s view about performance and customer relationship of business in the market.

Social media is a trend of advertising that is young and up and coming. Businesses can use social media as an outlet to advertise such as Facebook, Twitter, etc. The intent of this advertising is to capture the eye and appeal to current and potential customers of their business. Due to the fact that this form of advertising is so expansive and reaches so many people the effectiveness and true measure of the quality is hard to determine. This form of communication is so new to the advertising world and there is currently nothing to compare it to. One of the main reasons for complications in determining effectiveness is due to shear mass of people it reaches. With social media reaching millions of people all over the world , there is far too much data for any company or tool to measure.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

Despite where one goes, no matter what context he or she is in, the world of social media can be found penetrating our everyday lives. A relevant phrase among teachers towards daydreaming high school students is that their students have their ‘head in the clouds’, meaning that their students are ignoring their surroundings, enveloping in his or her own thoughts, or fantasizing the impossible. When society is staring down at her device looking at Snapchat and Instagram, when an adult commands a prepubescent teen to put the phone away, it manifests that our world is ‘in the clouds’. Social media is negatively impacting society and the damaging effects of its usage need to be understood by individuals because there are subtle consequences that

In the last decade, social networks like Facebook [1] have emerged as popular medium of social interaction and information dissemination. From a social web data mining perspective, Facebook stores a wealth of data about people and their interests. As more and more users are creating their own content on Facebook, there is a growing interest to mine this data for use in personalized information access services, recommender systems, tailored advertisements, and other applications that can benefit from personalization.

Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In today’s business world, more than 90% of businesses engage in social marketing. Social media ‘…when it is done right, can lead to more customers, more traffic and more conversion (DeMers, 2014).’ Big Data can be used to extract customers’ information that can shed light on patterns and behavior. This information can lead to product

In today’s society there is a new desire to know what others are doing. Social media enables users to keep tabs on their followers while maintaining user productivity. The affects of social media has changed the way individuals receive their news, read their magazines, and organize the information they find on the Web. It has made the way people receive information easier and has challenged the way businesses are modeled.

Social media is a collection of user-driven, web-based technologies including blogs, social networks and video-sharing platforms. Together, these media have revolutionized the way we communicate and share information. Because of its relative newness, and its vast and continually evolving nature, social media presents as a complicated and multi-faceted issue. Social media sites are infinitely diverse, ranging from wikipedia, the online crowd- sourced encyclopedia, to digg, the social bookmarking site that allows users to “like” or tag websites as well as sort through other users’ tags. The