Soda Case Study Analysis

Sugary beverages suggest a poor dietary quality; they are loaded with added sugars and attribute to the body’s energy density. “A 20-year study on 120,000 men and women found that people who increased their sugary drink consumption by one 12-ounce serving per day gained more weight over time—about 4 pounds per year” (19). Through increasing the daily intake in trivial increments, the body substantially results in an increased BMI (body mass index) and an increased body fat percentage score. Another study conducted at Harvard found that a 60 percent increase occurs in children for each 12-ounce they additionally drink daily. (________) The growing correlation between obesity and sugar has led to further studies, and statistical data. Researchers have revealed that in total, “half the people in the U.S. consume sugary drinks; 1 in 4 get at least 200 calories from such drinks; and 5% get at least 567 calories.” It was additionally found that one-fourth of Americans are consuming more than 135 grams of sugar per day from soda and other sweetened beverages, which compares to people of the past who only had 10 grams of fructose a day (_____). Such a high daily intake of sugar and calories illustrates the risk that arises when people consume too much sugar; that is, sugary drinks result in weight issues and medical consequences.

Coke or Pepsi? Diet or regular? These are questions that many of us hear on a regular basis when making choices about what we want to drink. But if a new law has its way this variety of drink choice could be no more, which is largely because soda and sugary beverages are contributing to the staggering increase in obesity rates in recent years in the United States. Obesity is defined as an abnormal accumulation of body fat that is usually 20% or more over an individual’s ideal body weight for their specific height, age and gender (Free Medical Dictionary 2007). Body weight and obesity risk are a result of genes, metabolism, behavior, environment, culture and socioeconomic status, wherein behavior and environment play two of the largest roles (University of Drexel 2015). People make decisions based on their environment or community which influence their health decisions and due to this it is essential to create environments that make is easier for people to engage in physical activity and eat a healthy diet (University of Drexel 2015). This is a problem that is particularly persistent in low-income populations causing them to suffer higher rates of obesity and the adverse health consequences that follow as a result of these poor diets. This is due in large part to their poor economic state but also their environment because they are surrounded by people that are in similar situations and dealing

I would purchase a bottle of Jones soda after reading this article, for many reasons. First, I like the idea that Jones came up with to allow their customers to send in their photos or quotes to be featured on the bottle. I like this idea because as a customer it intrigued me and made me want to go and purchase a bottle of Jones soda. Secondly, I enjoy the curiosity that the flavours spark inside of me, I give my vote for uniqueness to Jones for that. I enjoy these surprise flavours because you cannot predict on what the taste experience for a flavour like shag-carpet will be like so you’re left dying to try it! Thirdly, I would buy a Jones soda because of their creativity to try new things. For example Coca Cola has had the same product for

Recently, people have become worried about the health issues associated with consuming sugary drinks, especially soda. The rate of people being diagnosed with type-2 diabetes and cardiovascular disease has been going up primarily because of beverages with added sugar (Cited in Crawford, 2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in Crawford, 2016). An article by the Huffington Post (2011) said that an average American drinks about 44.7 gallons of carbonated beverages a year, which adds up to over 350 pounds of soda. Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the most consumed beverage in America (n/a, 2011). The way the government is trying to fix

Johnny survived the house fire and he convinced Ponyboy to turn himself in with him. The judge showed leniency during the sentencing, because they had become somewhat of heroes. They only had to serve a probation sentence and do community outreach with troubled children. They became mentors to these kids and had a positive impact on the community. Soda Pop went on to attend the local college, transferred to a well known University, and obtained a bachelor’s degree in Science. He fell in love with a girl he met in college. They eloped and moved to California to start new life. Dally continued to work and his business flourished, because of his strong reputation and upstanding character. He also learned to forgive himself for acting cold towards

Today, research asserts soda is one of the leading causes of poor health outcomes in the United States. People define soda as carbonated beverages, or soft drinks, or fizzy drinks. A significant relationship exists between the consumption of carbonated drinks and obesity, type 2 diabetes and dental caries in the United States (Gollust et al., 52). Tax on soda is considered as a government’s intervention to regulate the consumption of these kinds of drinks. In fact, soda should be taxed in the United States because it discourages the consumption of soda, makes people healthier, and raises government funds.

The impact sugary sodas have on our bodies is known by everybody. But this didn’t stop people consume large quantities of sugary beverages. This is what the change observed in the consumption of such drinks appears to be curious. In accordance with the report, the average American has cut down on soda consumption by 25 percent in the last 25 years.

The excessive consumption of sugar has a strong correlation with the most of the diseases considered a common cause of death like cancer and heart disease. Furthermore, sugary beverages are one of the biggest sources of sugar consumption in American’s diet. As Humhnergarth, states in her article, “Berkeley's Soda Tax is working and That Could Be a Game Changer”: “Sugary drink consumption is associated with increased risk of type 2 diabetes, heart disease, tooth decay and obesity…” Therefore, tax on sugary drinks will raise the price, which will turn the consumer to a healthier food choice, and in consequence will decrease the consumer’s consumption of

Soda companies “dramatically announced that they would aim to cut the number of sugary drinks calories by twenty percent over the next ten years by reducing the portion size and trying to sell more zero-calorie and low calorie options.” By reducing the portion size, Americans could be drinking more cans, and possibly drinking more ounces than they were originally. As for the zero-calorie and low calorie options, the drinks are considered by doctors to be worst than the original because they contain artificial sweeteners that are not ‘natural sugars’, but chemically made sugars that puts an individual at greater risk of being morbidly obese by slowing their metabolisms, and is also known to elevate their blood pressure. Mexico’s soda consumption and obesity rate was once worst than the United States a few years ago, Mexico then established “a significant tax on soda and junk food.. Soda consumption in Mexico fell by a couple of percent points almost immediately.. there was almost as large increase in the sale of bottled water (not taxed).” Mexico had went ahead with its initiative to stop their nation’s problem, as for the United States, soda has become a major part of our diets. I believe that is restricting us from progressing from this aggravated problem.

It is very common for people to be obese or overweight now a days then it was before. The number of obese Americans has increased dramatically over the last 40 years (Mantel). This epidemic has led people all around the nation to find a way to reduce obesity . One of the biggest questions surrounding obesity is, why obesity been so prevalent today than it was 50 years ago. The answer? Simple, It has been shown that soda has been the great contributor to obesity by far. Back in in the 1900’s soda was seen as a luxury or a threat. In today’s age, Soda is an everyday drink. Another factor is that sizes of soda have gotten larger over the years. In the 1950s the 12-ounce can was introduced and it became widely available in 1960. Thirty years later the 20-ounce plastic bottles were seen as the regular sized bottle. Now, soda comes in plastic bottles which are available larger sizes,such as the 1.25-liter (“Sugary Drinks and Obesity Fact Sheet”). Lastly, the biggest factor of them all, the amount of sugar soda. The amount a single can of soda contains is roughly about 39 grams of sugar. Converting those grams of sugar to teaspoons, one consumes about 9.75 teaspoons per can. According to

Soft drinks are enormously popular beverages that consist primarily of carbonated water, sugar, and flavorings. According to the International Journal of Technical Research and Applications, nearly 200 nations enjoy the sweet, sparkling soda with an annual consumption of more than 34 billion gallons (2007). Soft drinks rank as America 's favorite beverage segment, representing 25% of the total beverage market. In the early 1990’s per capita consumption of soft drinks in the U.S. was 49 gallons, compared to the 34 gallon average consumption of the next most popular beverage, water. This paper will focus on the history and chemical makeup of diet soda, how it affects your body and what it does to your bones, and what happens when you stop drinking diet soda.

Starbucks is a major reason why things have changed for Coca-Cola and Pepsi Co, they have emerged in the market with balancing their menu with gourmet, coffee beverages that offer sweet and sugary options for their customers. In 2016, the soft drink industry is in the middle of the growing policy debate in the United States regarding taxation of sugar-sweetened beverages. Therefore, it hasn’t been a great year for Coca-Cola, Pepsi Co, and Dr. Pepper Snapple due to the public’s concern on the health issues of sugary sodas. The health problems with the sugar content in soft drinks have increased political pressures, as well as slowed the growth of these giant beverage companies.

The change in the consumers' taste is another key trend in the industry. Many substitutes to carbonated soft drinks gained more popularity among consumers. Exhibit 5 shows an increase in the consumption of bottled water from 11.8 in 1998 to 13.2 gallons/capita in 2000, and that of juices from 10 to 10.4 gallons/capita at the expense of

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

Considering that soft drinks are one of the most popular drinks to a lot of people all around the world, unfortunately, a lot of them love to drink it almost every day and may not live without it. Soda becomes addictive, preventing one from drinking what the body needs the most which is water. In the market, there is a infinite amount of choices with multiple varieties of flavors, different tastes, ranges from classic soda to diet soda. However, consumers do not recognize clearly the negative effect of soft drinks that have a high chance of eroding their health away. Some of these examples include dental erosion, energy intake, obesity and other health issues. Nowadays, people live a healthy life to avoid health problems, so taxes on soft