Software Development Company And An Entertainment Provider

Microsoft has their dominance of the industry at stake. They could potentially come out on top if left to continue their current tactics. They are masterfully “marketing their products” and it is paying off for them (Love, 1997).

Microsoft Corporation is one of the largest and most influential companies in the personal computer industry. It has won several awards for innovation, for their commitment to diversity, and for their flexible work arrangements. It has always been a leader in the market with regard to its compensation. With 80,0004 employees across the world, having more than $15 billion revenue, it is one of the biggest and best‐known technology companies in the world.

in order to create possibly the most effective and versatile workforce of any corporation in existence. To study Microsoft's way of doing business is to look at the company from many angles, from a managerial and organizational standpoint to its process of developing products and services for its customers and its competitive environment. The purpose of this paper is to analyze Microsoft from a strategic fit

Microsoft Corporation develops, manufactures and distributes a range of software products and services for various computing devices worldwide. Microsoft also manufactures gaming systems such as Xbox 360 and related entertainments systems. Microsoft was founded in 1975 and is headquartered in Redmond, Washington. Microsoft currently employs about 90,000 full-time employees worldwide.

Microsoft Corporation is an American multinational technology company with its headquarters in Redmond, Washington. The company basically deals in developing, manufacturing, licenses, supports and sells computer software, consumer electronics, and personal computers and services. Microsoft is well known for its software products like Microsoft windows line of operating systems, Microsoft window suit and internet explorer web browser. Research shows that Microsoft is the largest world’s soft ware maker and one of the most variable companies in the whole world. The company was founded by Bill Gates and Paul Allen in the year 1975, 4th of April with an aim of developing and selling basic interpreters. Microsoft Corporation has based its mission on empowering every person and every organisation on the planet to achieve more. It has also set its strategy to achieve its mission by building the best-in-class platforms and productivity services for a mobile-first cloud-first company. Microsoft aim or ambition is based on reinvesting productivity and business processes, building the intelligent cloud platform and creating more personal

Microsoft main objective is to license, develop, manufacture, and reinforce software equipment and also service for a large number of computing devices. Since the beginning the company was producing serviceable systems and varying kinds of programs for personal use of computers. Recent Microsoft Corporation’s level tactics has since expanded. Besides Microsoft creating operational systems and programs, Microsoft also has an entertainment, section in its stronghold, which services a purpose in creating in producing, developing, and advertising the Xbox game system, from the consoles, to the add-ons, third-party games, and games issue under Microsoft. In addition, Microsoft offers dissimilar online platforms such as MSN portals, and Bing. Microsoft objectives tactics is pretty much straight forward, its ground roots are software products, and services for electronic devices. The mission declaration for Microsoft, "At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible to everyone-regardless of age or ability. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use."(Microsoft). The vison for Microsoft, "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person 's needs.

Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.

Microsoft's stated mission statement is "to help people and businesses throughout the world realize their full potential." Arguably, a statement this vague provides so little sense of mission that it lacks value. That is the point. Microsoft cannot even uphold its own mission internally, given the gap between the company's potential and the company's output. That the company has no coherent, tangible sense of its own mission is a contributing factor to that failure. Consider the company's resources. As Clarke (2010) notes, it is not for lack of ideas that Microsoft has failed to innovate. The company has great people, highly-talented, educated and experienced. It has $66 billion in cash on its balance sheet and another $10 billion in long-term investments (MSN Moneycentral, 2012). Clarke (2010) notes that the company spends $9 billion per year on research and development. The potential for innovation at Microsoft, then, is tremendous, yet its output is minimal.

Microsoft Corporation, or Microsoft, is an American-based multinational technology company that develops, manufactures, licenses, supports and sells computer software, consumer electronics, and personal computers and services (Microsoft). It is the world’s largest software maker by revenue, and one of the world’s most valuable companies (Magazine, V.F.).

One of the most profitable businesses in the world calls Seattle their home. Founded in 1975 by Bill Gates, Microsoft has been atop Seattle’s tech industry since entering the market. Microsoft is the leading software company in the United States. IN the Puget Sound region alone, Microsoft employs 42,618 people (Microsoft 2016). With an average income of $113,000 according to the 2016 pay scale, this leave a large amount of discretionary income to trickle down to other service sectors in the city. Microsoft mission statement states; “Our mission is to empower every person and every organization on the planet to achieve more”. I believe Microsoft is fully committed to this mission and it has progressively made Seattle a

“However, Microsoft has not been able to bring a new product in the market in the last decade that dominated the market place. The company successfully forayed into the entertainment segment with launch of X-Box but it is sharing leadership with Sony and Nintendo in that segment. Thus, new product development seems to be a major weakness for the company. This weakness would keep increasing in importance as company's old products lose revenues or market share.”(UKEssays, 2015)

Microsoft Corporation is one of the largest and most influential companies in the personal computer industry. It has won several awards for innovation, for their commitment to diversity, and for their flexible work arrangements. It has always been a leader in the market with regard to its compensation. With 80,0004 employees across the world, having more than $15 billion revenue, it is one of the biggest and best‐known technology companies in the world.

When Microsoft first started, Bill Gates originally had the position of having “a computer on every desk and in every home”. Since then, Microsoft has slowly shifted to becoming the dominate force in the technology industry. With the Surface, Microsoft have achieved this by making the brand’s positioning all about being productivity. For tech-users, the Surface is a tablet which provides all the power of a laptop unlike Apple’s iPad which only provides the power of a tablet.

Industries are in a changing cycle and every day is a mission to survive in the business world. Historically, the innovation at Microsoft was driven by one person (Bill Gates) without any consideration of the other employee 's ideas. The whole company relied on one person to generate ideas to develop products and services. Then the Innovation Team at Microsoft realized the current situation of the competitors ' evolution and the need for the grassroots innovation implementation as a new horizon to gain ideas within the firm. Of course, Microsoft wants to preserve its position as a pioneer in the technology market, that’s why it shows more attempts to keep pace with changes. Definitely, Microsoft has found a replacement for

Since its inception in the late 70s, Microsoft has continued to grow tremendously from its innovation coupled with good management. Over the years, proper business strategy has enabled it in executive decision making which is important in communicating and driving the