Sony Corporation Is A Japanese Based Technology Company.

1262 WordsFeb 21, 20176 Pages
Sony Corporation is a Japanese based technology company. Sony specializes in consumer and professional electronics, gaming, entertainment, and financial services. Each of these branches has a specific strategy it must adhere to in order to be successful. The reason for having different strategies for each branch is to conform to the demands for each specific market. If their strategy can’t keep up with market demand than the business will fail. Sony’s mission statement is “A company that inspires and fulfils your curiosity.” Sony’s vision statement is “Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment,as only sony can”. Sony originated in 1946 as Tokyo Tsushin Kogyo…show more content…
When he returned to Japan, he encouraged experienced, middle-aged employees of other companies to assess their careers and consider joining Sony. The company filled many positions in this way, and inspired other Japanese companies to do the same. Sony also played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s. It also helped to significantly improve American perceptions of "made in Japan" products. Now known for its production quality, Sony was able to charge above-market prices for its consumer electronics and resisted lowering prices thus increasing sales drastically. In 1971, Masaru Ibuka gave the position of president over to his co-founder Akio Morita. Sony began a life insurance company in 1979. Amid a global recession in the early 1980s, electronics sales dropped and the company was forced to cut prices, thus profits fell. Around that time, Norio Ohga took up the mantle of president. He encouraged the development of the compact disc in the 1970s and 1980s, and of the PlayStation in the early 1990s. Ohga went on to purchase CBS Records in 1988 and Columbia Pictures in 1989, greatly expanding Sony 's media presence. Ohga would succeed Morita as chief executive officer in 1989. Under the vision of co-founder Akio Morita and his successors, the company had aggressively expanded into new businesses. Part of its motivation for doing so was the pursuit of

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