CORPORATE SOCIAL RESPONSIBILITY
Our companies are known for creating products that enrich people's lives. Through Sony Corporation of America and its operating companies, we’re equally dedicated to improving people's lives. Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment and encouraging employee volunteerism.
Our strategic philanthropy and corporate social responsibility (CSR) efforts are aligned to our key businesses and focus on three distinct areas: arts and culture, technology and the environment, with a particular emphasis on education in each of those areas. We are also quick to
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Innovative partnerships with non-profit organizations and educational institutions are also a core part of Sony’s environmental efforts. Nationally and internationally, Sony supports a wide range of environmental organizations, including the Wildlife Conservation Society, whose mission is to save wildlife and wild places around the globe; the World Wildlife Fund (also known as the Worldwide Fund for Nature), the world’s leading conservation organization; and Conservation International, a non-profit organization that works to ensure a healthy and productive planet for all.
In the U.S., Sony Corporation of America (SCA), Sony Pictures Entertainment (SPE) and Sony Electronics (SEL) partner with the University of California at Santa Barbara (UCSB) on the Sony-UCSB Media, Energy & Environment Alliance. This partnership involves support for the University’s Environmental Media Initiative, equipment for use by students of the Carsey-Wolf Center, membership in the University’s Institute for Energy Efficiency Industry Partners Program, and funding for a wide range of environmental media teaching and research projects.
Through SEL’s nationwide Take Back Program, the Company will take back and recycle any Sony product and/or packaging at no cost to the
Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company
Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social
Sony must reposition its “growth driven” and “stable profit generator” sectors in their markets to increase its audience, achieve sales growth, profit expansion and maximization, and capture market shares.
CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to
As used electronics is becoming a waster hazard worldwide local governments such as where I live include programs at local waste stations purely for electronics. This encourages local residents to freely drop off their electronic waste, like TV’s and computers and mobile phones to these locations where the waste is sorted and than shipped to facilities that can process this waste appropriately which also includes recycling as much material as possible. This has a
In her essay, “The Story of Stuff: Electronics”, Annie Leonard discusses certain technology manufacturing processes, and the growing ecological problems of technological “e-waste” that they cause.
Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
CSR is the concept that businesses should balance profit-making with activities that benefit society, as Bruce Dayton believed “businesses should act in the best interest of society” (Target, 2015). Accordingly, Target’s commitment is to design tomorrow’s Target through our value chain, building community and creating a great workplace. As such, its 5 core beliefs: innovation, leadership, growth, inclusivity, and community influence its ongoing commitment to CSR. Furthermore, they achieve this by concentrating on:
Sony has a broad offering in consumer electronics segment that it can leverage to provide a comprehensive
“To become a leading global provider of networked consumer electronics, entertainment and services.” That’s the mission of Sony, producer of the Sony Playstation. Sony, information and
Sony’s innovative approach and successful brand name, being associated with numerous motion pictures, computer entertainment, music, television, and online businesses, makes Sony one of the most successful, extensive entertainment and technology companies in the world.
As we all known, Sony and Matsushita are two of the largest consumer electronic makers in Japan or even in the world. And in this reading, it points out the different strategies Sony and Matsushita use when they were facing the fierce competition in China ----- Matushita was accelerating its pace on stretching the supply chain in China while Sony unexpectedly decided to shift some of its manufacturing business in China back to Japan. In this article, I will discuss the reasons that lead them to make different decision as well as analysize the advantages and the disadvantages of their decision.
These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world, after Samsung Electronics and LG Electronics.
Sony Company is a Japanese multinational corporation. Masaru Ibuka and Akio Morita are the founders of the company, in late 1945. The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products. The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content. In the next one and