Sports Marketer Research Papers

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

Sport management isn’t so easy. A sport manager has to have great communication skills in order to talk to players, coaches, students and other business professionals.They also have to have marketing skills to sell tickets to sporting events. Sport managers have to learn how to manage their budgets within their facility or team. Sport managers also need to have a passion for sports before they go into this job. They may have to start out at the bottom selling tickets and marketing the team, then build their way up. Eventually they can take jobs that are more demanding, and hopefully move to jobs that will result in a nice future. If you choose to pursue a career in sport management, you will need to be communication savvy with kids and community members to help gain their trust. This would include using social media such as twitter, facebook, instagram and snapchat. Sport managers have a tough job, and it

Due to the nature and complexity of contracts, agents are expected to have a background in contract law and be knowledgeable in finance, business management, financial and risk analysis, and of course, sports. In order to be a successful sports agent one must not only be a great negotiator, but also be highly motivated, have exceptional communication skills, be prepared to work long hours and handle multiple tasks at the same time.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

According to Lisa Masteralexis, Carol Barr, and Mary Hums, “Few, if any, avenues within the sport industry hold more job opportunities, particularly at the entry level, than sales” (Masteralexis, Barr & Hums, 2012, p. 360). Sales offers numerous amounts of opportunities which is one of the reasons Mr. Perez decided to go into sales which is one reason why he went into sales right away when he interned in the guest services department for the Jacksonville Jaguars. During his three years interning with the Jaguars, Mr. Perez also learned that sales not only has many opportunities for entry level students, but it is also when of the best avenues to get into. The reason is that “sales gives you an advantage because of the experience you gain working in a team” (personal communication, April 4, 2016). This experience working in a team and working with other people is crucial to someone who looks to be successful in the sport industry. That internship with the Jaguars, along with other internships he had been in earlier, allowed Mr. Perez to gain experience and knowledge on how to deal with people as well as allowing him to fill up his resume for future employers. It is important to “convey your learning as well as your duties” when writing a resume (Masteralexis, Barr & Hums, 2012, p. 554). This is why Mr.

“ or purpose. Sport agents deal with people everyday. There are many skills that one must possess to be a great sport agent. Recruitment, marketing, and

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include

The job market varies in the field of sport management. Some occupational opportunities include: athletic trainer, coach, sports official, Sports agent, camp director, sporting goods sales/dealer, pro scout, athletic director, sport promoter. The list can go on of the opportunities in

I am applying for the business marketing program for Fall 2018. I recently just graduated from the University of Nevada, Las Vegas with a Bachelor degree in Hospitality Management and additionally as a student athlete. I am applying for marketing program because I am interested in so many things about marketing, for instance, how to build products, how to promote the products and how to make the products attractive to consumers. Since, I have been playing sports my whole life, therefore, I would like to peruse my future career in the sports marketing. Besides, I would like to target people who are from Asian countries because I am originally from Taiwan, so I understand how sport industry is not as big as in the United States.

Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have an edge on the market. Starting in 1985 with a joint venture in Hong Kong

(WorkInSports 1)“The benefit of a sport management degree is that it provides the student with a basic foundation of the sport business,” says John Wolohan is Professor and Graduate Program Director of the Sport Venue and Event Management program at Syracuse University in The David B. Falk College. Being that there are new athletes developing everyday the opportunity is always there for someone to make an easy million dollars managing a professional athlete. Of course like any other professional career a valid education or various credential showing that you are overly qualify to manage an athlete would put you above and beyond. "Many colleges offer bachelor's, master's and doctoral degree programs in sports management. Career titles vary, but some include professional sports scout or agent, athletic department director, team general manager, sports facility manager and sports event coordinator" (Sports 1). With anything in life it's important to make sure you have the work to show why you're the most fit for the job. Students in this field typically graduate with a bachelors in sports management, masters in sports management, an MBA in sport management or a PhD in athletic administration/ sports management. This niche business degree prepares students for running and managing nearly all facets of a sports organization. Some students choose the MBA in sports management in order to specialize on

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.