Strategic Analysis of Tesco Plc

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Strategic Analysis of Tesco plc Outcomes covered in the report are: 1. To demonstrate an understanding of strategic decision making using of knowledge and understanding of business principles to critically reflect on the strategic management of an organization 2. To demonstrate and evaluate the strategy and the process undertaken to implement strategy, manage, and understand its impact on the organization. 3. To critically reviews emerging markets and analyze the limitations and influence of market development, marketing, and their relative dominance on the performance of an organization. 4. To demonstrate effective thinking and process for integrated approaches to business analysis and critical application of principles of…show more content…
The theoretical approaches are analyzed to understand the practical strategic implications of the chosen organization. The organization chosen for analysis is UK based supermarket Tesco which has penetrated international market as well. Tesco is multinational chain of supermarkets which was founded by Jack Cohen in 1919 and is headquartered in Chestnut, UK. It is a public limited company (plc) which now operates in retailing, petrol stations, and finance services. Tesco showed its expansionary zeal early on by buying up rival shops. Tesco has shown aggressive strategies for expanding its operations. In the 1950s the retailer bought 70 Williams stores and 200 Harrow stores, followed by 97 Charles Philips stores and the Victor Value chain in the early 1960s. In 1961, Tesco Leicester entered the Guinness Book of Records as the largest store in Europe and in 1968 Tesco opened its first 'superstore ' in Crawley, West Sussex. Supermarkets revolutionised the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK, which it continues to expand to this day, while also diversifying into other products. Tesco was paced up with the changing way of shopping and started its online shopping as well. Tesco then expanded in other countries such as Scotland, Ireland, US and so on. Today, Tesco is the third largest retailer in the world and is financially progressing in terms of sales and

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