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Strategic Management of Nokia’s Organization

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Strategic Management of Nokia’s Organization Abstract “In a world where every one can be connected, we take a very human approach to technology” Nokia.com said. Nokia starts its introduction to the global market by that statement as vision to get people always connected. Nokia is the world’s largest and leading manufacturer of mobile telephones and network equipments, which owns an approximately 36% of the global market share. The competition and the fighting for the top spot in cell phones supplier are the goals where of the value proposition is set. Nokia believed that its business processes, strategies, structure, organization management, and culture and environment drivers are leading to one of the best information systems ever …show more content…

The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Leapfrogging in sales between brands frequently depends based on design. But overall the market is predictable, such as Nokia, fighting it out at the top and several less successful brands like LG trying hard to make inroads into their top competitors' market share. So what makes the difference between the most successful and less successful brands? It certainly is not what product features are offered. So how do consumers choose? The answer seems to be how good the brand is and what factors are behind that success. Nokia is the most famous Finnish company and the world’s leading maker of cell phones as the wireless wizard. It founded in 1865 and headquartered in Espoo, Finland. Nokia Group the Finland-based manufacturer of mobile phones, has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. Its efforts have paid off because it is now the number one brand in many markets around the world, effectively dislodging number of other cell phones manufacturer such as Sony Erickson and Motorola from that position. The brand has been built based on principles of using the essential features of modern organization and use of information systems. Nokia has a hierarchical, specialized, impartial organization, and technical qualifications, and efficiency.

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