Strategic Management of Nokia’s Organization Abstract “In a world where every one can be connected, we take a very human approach to technology” Nokia.com said. Nokia starts its introduction to the global market by that statement as vision to get people always connected. Nokia is the world’s largest and leading manufacturer of mobile telephones and network equipments, which owns an approximately 36% of the global market share. The competition and the fighting for the top spot in cell phones supplier are the goals where of the value proposition is set. Nokia believed that its business processes, strategies, structure, organization management, and culture and environment drivers are leading to one of the best information systems ever …show more content…
The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Leapfrogging in sales between brands frequently depends based on design. But overall the market is predictable, such as Nokia, fighting it out at the top and several less successful brands like LG trying hard to make inroads into their top competitors' market share. So what makes the difference between the most successful and less successful brands? It certainly is not what product features are offered. So how do consumers choose? The answer seems to be how good the brand is and what factors are behind that success. Nokia is the most famous Finnish company and the world’s leading maker of cell phones as the wireless wizard. It founded in 1865 and headquartered in Espoo, Finland. Nokia Group the Finland-based manufacturer of mobile phones, has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. Its efforts have paid off because it is now the number one brand in many markets around the world, effectively dislodging number of other cell phones manufacturer such as Sony Erickson and Motorola from that position. The brand has been built based on principles of using the essential features of modern organization and use of information systems. Nokia has a hierarchical, specialized, impartial organization, and technical qualifications, and efficiency.
Due to continuous innovation in technologies, cost of production has been reduced drastically and has caused the emergence of new devices in the global handset market and competition among companies have been increased heavily for survival. It has forced companies to change their business strategies. Few big companies acquired small companies to increase their market share, few followed a brand extension strategy by launching new products and hence increased their market penetration. For this reason, an integration between Microsoft and Nokia, two market leaders in their own rights, may create new opportunities to challenge the market.
Have you ever wondered why most people are buying products from familiar brands? Usually, the most valuable brands becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. They provide unique design, performance, technology and durability in order to fulfill their customer's needs.
Smartphone technology has changed the way people communicate. Now, the phone are not only used for making calls, it has many features built in. Rather, we can say, it’s a mobile computer device. Here in this paper, we will be discussing the impact of smartphone technology in the companies. Moreover, we will be focusing on CPS Energy and Lloyd’s Construction Company, how they have benefited from the smartphone technology.
It established in 1871 and it is very old company. It was one of the biggest company in world in that time and it competition with other companies who is produce cell phone. The main product is cell phone. Nokia Company produce a lot types of mobile phone and different from other. There are phones with big screen and other with small screen. Also, they have phone with keyboard and other without it work by the touch. Also, Nokia Company provide other services which are internet services such as applications, music, digital media and messages. Nokia offers digital mapping and navigation
“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they
Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry
Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from
From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet
Nokia is a global telecommunications equipment manufacture where its headquarters is located in Finland. Nokia operates a luxury mobile phone brand called Vertu that was created by Frank Nuovo. The luxury mobile phone uses unique materials such as diamonds, sapphires, titanium, and exotic leather for phone production (Kwong-Kay Wong, 2011, p. 1). Frank Nuovo’s development the mobile phone is directed towards the more wealthy individuals and groups, not the average daily phone user.
Nokia is a no doubt understood pioneer of equipment modern plan in the versatile business, and would contribute its ability on equipment outline, dialect bolster, business fragment, territorial compasses and administrator relationship in the standard Windows Phone items (Ling, 2011).
Change is unavoidable in the existence of an organization. Nowadays, most of the organizations in the business world are facing changing business environment. There is no way to avoid either change or die. The major forces which make the changes not only desirable but inevitable are technological, economic, political, social, legal, international and labor market environments. The case in this assignment is Nokia, the Finnish company, faced problem because of changing customer tastes, new technology and stronger rivals.
This week’s critical thinking exercise is about the global company Nokia, and what steps leadership took to renew Nokia’s values, which is part of their
Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia became one the leading European electronic companies. To increase profit Nokia was divided into five business groups which Nokia Mobile Phone is one of them. According to the case "in 1990, 68% of Nokia's sales came from electronics, compared with
Hence, the highlight of the above analysis is Nokia weaknesses and threats. It can be seen that the main issues are coming from its former top management competencies to compete with the competitors (Scott, 2011a) and lack of awareness to follow the smartphone market trend (Auchard and Rosendahl, 2016). This resulted in the other process to fail in which the process of product innovation in Nokia affected, where its high investment in Research and Development (R & D) (See Appendix 3) (Statista, 2017) is not balanced with its R & D quality (Scott, 2011c), they still retained its outdated Symbian OS (Scott, 2011b).
Nokia Corporation (Nokia) is based at Finland. By 1998, Nokia becomes the world’s biggest mobile phone manufacturer. Its focus on telecommunications and its early