Table of contents
1) Introduction 3
2) Value Chain in the Airline Industry 3
2.1 The Generic Value Chain in the Airline Industry 3
2.2 The Importance of different Operational Value Adding Activities 6
3 Operations Strategy 7
3.1 Determinants of the Operations Strategy 7
3.2 The Operations Strategic Objectives 8
3.3 Operations Strategy 10
4 Operations Management 10
4.1 Process Design 10
4.1.1 Process design 10
4.1.2 Supply Network Design 12
4.2 Planning and Control 13
4.3 Improvement 14
4.3.1 Operations Improvement 14
4.3.2 Failure Prevention and Recovery 15
4.3.3 Quality Planning and Control 16
5) Outlook: Challenges for Operations Management in the Airline Industry 18
6) References 19
1 Introduction
The
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In the transformation process, value is added to the end product by both primary and support activities. The support activities include infrastructure, human resource management and inbound/outbound logistics. While the primary activities consist of marketing, sales & services, supply network management, technology development and operations.
In this transformation process, value is added to the end product by both primary and support activities. In the airline manufacturing industry, the most important primary areas of the intra-company value chain of the lead firms are Marketing and Operations, as highlighted in the table below.
Value Adding Activities of the Aircraft Manufacturer Figure 1: Typical value adding activities for a commercial aircraft manufacturer
Primary Activities
Marketing, sales and services:
This part is one of the most important because it identifies through research what is the demand and where value can be added and transformed into a point of difference. This way value can be added and
All organizations produce goods or services through the transformation process. Simply stated, every organization has an operations system that creates value by transforming inputs into finished goods and services outputs. For manufacturers, the products are obvious: cars, cell phones, or food products. After all, manufacturing organizations produce physical goods. It’s easy to see the operations management (transformation) process at work in these types of organizations because
The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)
A firm’s value chain can be different for the different segments of business units of Virgin Atlantic, which could be understood in the context of business unit chain. In this context, applying the value chain of Virgin as a competitive tool would be deficient because it would constrain the analysis to a single type of business pursued by the airline. In essence, this would obscure the strategic importance of other in-demand products services that are critical in the airline transportation
The purpose of my assignment has been done in terms of strategic analysis, its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part.
E TRADE is a great option for the active trader. The active trader is someone who makes 150 plus trades per quarter. If you make less than that, E TRADE is not cost effective. The trader would be best serviced going to Ameritrade or Schwab. E TRADE should look at Schwab and how they have maintained their customer base.
For each initiative, use a Critical to Quality Tree to analyze & understand the key quality items that create value for the customer
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This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European
According to the value chain analysis, a business adds value to its products or services through a series of activities it performs within the company. First, the primary value activities describe the production, the selling, and after-sales support for its products and services. Second, the support value activities describe all business functions needed to provide the human resource, the technology, the infrastructure, and the supplies (Baltzan, 2012). EG Inc. coordinates all its value-adding activities using an MIS infrastructure, comprising of a supply chain management (SCM) system, customer relationship management (CRM) system, and enterprise resource planning (ERP) system, and as a result increases productivity, reduces cost, optimizes business operations, generates growth, and increases profitability (Baltzan,
3.2) At the drive-through counter of a fast-food outlet, an average of 10 cars waits in line. The manager wants to determine if the length of the line is having any impact on potential sales. A study reveals that, on average, 2 cars per minute try to enter the drive-through area, but 25 percent of the drivers of these cars are dismayed by the long line and simply move on without placing orders. Assume that no car that enters the line leaves without service. On average,
21) In value chain analysis, what is the activity of arranging the delivery of products to customers called?
The five primary activities are: inbound logistics, operations, outbound logistics, marketing and sales, and service. The four support activities are: procurement, technology development, human resource management, and infrastructure.
Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace
Strategy literature offers many techniques and models suited for systematic strategic analysis. The SWOT analysis, the PESTEL analysis, the Five Forces analysis framework are the prime examples of techniques that can be adopted for strategic analysis. This assignment will use PESTEL and Five forces model to analysis the environment of CRH plc.
Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.