preview

Strategic Plan For An Operational Plan Essay

Decent Essays

Task 1 project develop an operational plan

Purpose: to develop and implement strategic plan to support business in term of operational plan.

Business name: Australian Hardware Ltd

Business structure: Public company since 1982

ABN: 4000000000

Business location: Australian hardware is headquartered in Sydney, NSW. The business owns and operates 138 stores throughout Australia.

Date established: 26 January 1921.

Ownership and governance: The Greenwright family retains a controlling interest in Australian Hardware. Holden Greenwright serves as both chair of the board of directors and CEO.

Products/services: Australian Hardware supplies hardware and home improvement products and provide expert advice and service.

The Market

Target market: The market has been divided into three target markets or segments: Home improvers; DYIs; tradespersons.

Marketing strategy: Australian Hardware takes a two-pronged strategic approach characterised by product and service differentiation along with select targeted marketing activities.
The Future

Vision statement: within five years, Australian Hardware will lead the hardware and home-improvement market in Australia.

Strategic and operations plans : The Australian Hardware strategic directions are:

● increase sales revenue and gross profit
● maintain or increase market share
● control direct and indirect operational costs
● maintain superior product and service quality standards
● establish Australian Hardware’s reputation as a

Get Access