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Strategic Plan of Shangri-La Hotel

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Table of Contents 1.0 Introduction 2 2.0 Strategic Plan 3 3.0 Describe mission statement, strategic goals and corporate strategies for a hotel 4 3.1 Mission Statement 4 3.2 Strategic Goals 6 3.3 Corporate Strategies 7 3.3.1 Shangri-La Care 1: Shangri-La Hospitality from Caring People 9 3.3.2 Shangri-La Care 2: Delighting Customers 9 3.3.3 Shangri-La Care 3: Recover to Gain Loyalty 9 3.3.4 Shangri-La Care 4: Take Ownership 10 4.0 SWOT chart for the Shangri-La Hotel 11 5.0 Conclusion 14 6.0 Reference 15

1.0 Introduction
Our group have chosen Shangri La as our topic of discussion for our report writing. Shangri La is a cooperation that has a lot of hotels and resorts in the whole wide world. The …show more content…

In recent years, the hotel chain has won almost every global award, including Asia’s best hotel brand for business and vacation, best luxury hotel chain (Asia Money), best business hotel brand in Asia Pacific (Business Traveler) and top five best overseas hotel (Observer and Guardian) (Marquardt 2011).
Shangri-La has a powerful vision for its employees as well as its guests. Employee learning and development is an integral role in Shangri-La and is part of the company’s mission, which states that its aim includes “enabling all employees to achieve their personal and professional growth.” Eng Leong Tan, Director for HR notes, “We seek to be the first choice employer among hospitality workers. We are committed to providing an environment in which employees can learn and grow. It is not enough just to pay well and offer good benefits. Growth opportunities are equally important, especially to younger employees” (Marquardt 2011).
Shangri-La’s hotel mission statement we envision a community of responsible and educated citizens who are environmentally conscious, practice social responsibility in their daily lives and inspire others to do the same. We commit to operating in an economically, socially and

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