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Strategic Thinking

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Introduction:
This case study analyses NZ Sock, a company that has a history from 1887 to current date in the clothing industry. Over the years NZ Sock has introduced different types of products in the industry such as rugby and high school socks. Recently the company decided to venture into the well-being industry with the new production of Merino/Seaweed socks. This strategy has placed the company as a contender to become a leader in the well-being industry. Since the introduction of the company, it has had 4 generation of a family and different styles of management. The case study looks at different aspects of the company such as conducting a SWOT analysis, its current position of the market and its strategy to ensure its survival. …show more content…

The company realizes the potential of the market and therefore have chosen to pursue it.

SWOT ANALYSIS
Strengths
* The company’s new product is a unique one that has growing popularity in the wellbeing and health market. This is strength as it is causing the company to grow and expand. The company is also the only producer of the product giving it a competitive advantage. * The organization has also created a reputation for itself as it has been in the industry for 4 generation. The company carries a high amount of experience in the industry and can be considered a key player for over 100 years. The experience gained shows that the company has sound knowledge of the industry and how to operate effectively. * The strategic alliance with other organizations such as the one in Poland gives the company an advantage. The company has new trading partners who they can conduct business with. This also expands their networking with other organizations as they can attain good contacts. * The company has a good production system in place. The production line runs in various countries including Britain and Korea as they are chosen to be the best location for different stages of production (Dale et al, 2008). They are able to decrease the costs in product by working together in the production line. For example the first stage of production is in Poland and the finishing part is in NZ.

Weakness

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