Super Bowl Ad Analysis Essay

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.

This ad shows emotional appeal because there is a mother taking care of her children.

For me among all the Super Bowl Ads, 2014, the most memorable and effective one was the Budweiser’s, “Puppy love” ad. It was a heartwarming story to see an adorable puppy’s determination to hang out and be friends with his favorite famous Budweiser Clydesdale horse.

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

In fact, the article Down to Earth: All Vegetarian Organic & Natural confirms that, “The average child sees more than 10,000 food ads on TV each year, most for high-caloric, high-fat, and high-sugar meals.” In continuation, a group of health professionals formed an experiment on television ads, targeting children. They, “undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques” (“Television Food Advertising”). Children all over the world are affected with obesity, they see advertisements every day in their local communities. Schools also contribute to obesity, the article Down to Earth: All Vegetarian Organic & Natural, additionally claims, “Not only does the fast food industry spend billions per year on marketing, but they have

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity