Super Bowl Advertising Analysis

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

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A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Though to persuade, to inform, to entertain, or to express is the intent of all commercials, some accomplish these better than others. Especially during Superbowl season, companies attempt to put out their most persuasive ads. While some reap the benefits, others are to no avail. Two of the Superbowl commercials that were persuasive were, first of all, one of the actual Superbowl commercials. Second of all, I thought a commercial advertising United Airlines was persuasive. This is so because of their excessive use of ethos, pathos, and/or logos.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

In “No More’s Official Super Bowl Ad”, No More reveals the audio of a woman calling 911 ordering a pizza for delivery. The 911 operator addresses the woman questioning if she is aware she called an emergency line. The woman answers questions from the operator by disguising her responses with a pizza order while the background noise comprises of a television and a male voice accompanying her in the room. While the audio plays, visuals of the interior of a home flash upon the screen. A hole in the wall, a picture frame on the ground, specifically of a woman and a man, and an untidy bedroom all show signs of a previous violent struggle in the home. At the end of the video a message appears which states, “When it’s hard to talk, it’s up to us to listen…” associated with a website. In their powerful and informative public service announcement, “No More’s Official Super Bowl Ad” proves to be a campaign opposing domestic violence and sexual assault in which No More thoroughly establishes the need to stop domestic and sexual abuse by using pathos to evoke multiple distinct tones, ethos to demonstrate concern to the audience, and as well, using ethos to provide credibility.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

There were many good commercials for the 2018 Superbowl, but some stand out more than others. One Superbowl commercial that was very persuasive was the Stella Artois commercial.

2014, although only two years ago to present day, it was drastic millennium for the beer industry. The best super bowl advertisement according to marketingcharts.com was by Microsoft, followed by a Budweiser entitled “Puppy Love”, where a small puppy was with Clydesdale showing the puppy and a relationship with the iconic Budweiser Clydesdale horses. Could be considered an advertisement in an attempt to capitalize upon on the feminine beer drinkers, or the smallest population of the beer market. This trend carried into late January 2015, with the Lost Puppy or #bestbuds advertisement. While Inbev was trying to tug on our heartstrings, the beer industry was taking a drastic change in favor of the craft beer movement. From January to December 2015 craft beer alone was up 13% in growth, while the total beer market was down .2%.

The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.

On Sunday, Feb. 4, fans and viewers alike watch Super Bowl commercials on TV screens because they are creative and entertaining; not to mention, they bring a lot of money. The Super Bowl is known for the football game itself as it will ultimately lead to the new NFL champion of the year; however, it is also known for its humor driven commercials. It can now be said that these commercials have become a big part in Super Bowls as each and everyone of them compete for the viewer’s attention. Viewers vote for their favorite and least favorite commercials and advertisers make an effort to make successful ads, giving considerable large amounts of money to make this possible.

1. The price for an advertisement during the Super Bowl is different from the normal price for a television advertisement because the advertisement price is set by supply and demand. The Super Bowl is the most-watched American television broadcast of all time, averaging over 100 million viewers each year. With an increased number of audience watching, there is a greater demand for ad space. Because of the high demand, advertisement price increases. Thus, the high number of viewers and the limited ad space place a significant role in the high advertisement price during the Super Bowl.