MAC (Makeup Art Cosmetics) is originally a Canadian company that have been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usually
The originally Canadian based company Makeup Art Cosmetics (MAC) was founded by Frank Toskan and Frank Angelo in 1984. Its market base is globally with most of its stores located in North and South America. The initial intent was to sell high quality cosmetics to professionals. However, the brand rapidly was sought out by photographers, celebrities, and fashion models. Shortly after became available to the general public for everyday use. The brand was desired because of its refined texture, durability
Christian Lopez SEPHORA Case Study Analysis 5/10/15 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any sources from which I used data, ideas or words, directly quoted or paraphrased. This work was prepared by me specifically for this course. Table of Contents I. Introduction page 2 II. Situation Analysis page 3 A. Mission Statement
of French beauty and cosmetics giant Sephora into the Australian market. The paper touches on the environmental factors which affects the current beauty and toiletries industry in Australia. It also conducts an opportunity analysis for Sephora to identify its key competitive factors to gain an edge in the Australian market. Findings suggest that Australia is a viable market for Sephora but it has a few drawbacks. Table of Contents Topic Page Number INTRODUCTION 3 ANALYSIS OF BACKGROUND 3 STATEMENT
Case Analysis: Sephora Direct: Investing in Social Media, Video and Mobile Track 1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969, Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and
Contents 1 INTRODUCTION 2 2 SITUATION ANALYSIS 3 2.1 General Environment—PEST Analysis 3 2.2 Industry Environment 4 2.2.1 Industry Definition and Overview 4 2.2.2 Competitors Profile 4 2.2.3 Porter’s Five Forces 6 2.2.4 Critical Success Factors 7 2.3 Company 7 2.3.1 Financial Analysis 7 2.3.2 Product Mix 10 2.4 Problem Identification 11 3 SWOT 12 4 STRATEGY FORMULATION 13 4.1 Strategy Formulation 13 4.2 Target Market 15 4.3 Product Mix Changes 19 4.3.1 Product 19 4.3.2 Price 20
Italian professional makeup brand that offers the latest in contemporary beauty products. Founded in 1997 by football player and entrepreneur Antonio Percassi, the mission of the brand is, "To allow all women to treat themselves to the most innovative cosmetics without having to sacrifice their budget. To give all their customers the chance to experiment in all areas of makeup and treatments with top quality shades, packaging and formulas which are always on trend" (KIKO MILANO, 2018e). The brand is widely
INTRODUCTION The Small and Medium Enterprise Corporation Malaysia (SME Corp. Malaysia) was formerly known as Small and Medium Industries Development Corporation (SMIDEC). It is an agency under the Ministry of International Trade and Industry (MITI). A business will be deemed as an SME if it meets either one of the two specified qualifying criteria, namely sales turnover or full-time employees, whichever is lower. Details of the new definition are as follows: 2.1 Definition by Size of Operation Microenterprises
(www.thebodyshopinternational.com) SWOT ANALYSIS STRENGTHS * First mover advantage * Strong product development * Strong Brand Name * The Body Shop at Home * Trade Not Aid program First mover advantage The company was the first to manufacture and market naturally inspired skin and hair care products. The company also revolutionized the concept of ethical treatment of animals by not testing cosmetics and other personal care products on animals. Though the company's
Strategy Analysis I. Company Introduction Founded in 1946, the Estée Lauder Companies, Inc. is one of an American corporation in New York City. Estée Lauder is a manufacturer and market of four cosmetics product lines: skin care, make up, fragrances and hair care products. By integrating “High-Touch” aspect into all day-to-day business activities, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Each of the company’s