Swot Analysis : Marketing Plan Essay

Kellogg’s is one of the major food manufacturing companies in the world and its main products are breakfast cereals and snacks. The story of the firm started in 1898 when the brothers W.K. Kellogg and J.H. Kellogg discovered a new process to make cereals (Corn Flakes). Nowadays, Kellogg’s is a multinational company with a presence in 180 different countries producing a wide range of cereals and snacks that consist of crackers, toaster pastries, cereal bars, biscuits, fruit-flavoured snacks, frozen waffles and vegetarian foods. The vision of the company is defined by the following sentence: “To enrich and delight the world through foods and brands that matter”. Furthermore, Kellogg’s states that their purpose is “Nourishing families so they can flourish and thrive”.

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

Quick to react to market trends due to its supply chain design, operation & delivery

Upon completion of my undergraduate degree in Aviation Management, I will pursue a career with a major airline. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may change, values do not and some things just take a little more time to achieve.

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

SWOT analysis is a study made by companies to be able to identify their internal strengths and weaknesses, and also to know their external opportunities and threats. Every business should conduct such an analysis in order to set their strategic plans and goals. According to Wright (1998), “The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to categorize significant environmental factors both internal and external to the organization”.

A marketing audit is an investigation to provides a general idea about the current situation to help the firm meet its overall goals. The marketing audit is a comprehensive, systematic and independent investigation of the marketing operations and external marketing environment of a business. It needed often to support the level of services. The marketing audit might be needed in special situations like when there is change in leadership, new product need to be introduced to the market and when you notice a withdraw in growth rate. Some companies will do an audit to find were they stand in comparison to their competitors. The marketing department in the company can perform a marketing audit or help an employee from within the company to do the audit, if that not

SWOT analysis is a structured planning method to evaluate the strengths, weakness, opportunities and threats involved in a business venture. It involves specifying the objective of the business venture and indentifies the internal and external factors that are favourable and unfavourable to achieve the objective.

Nespresso's goal is to build a super-premium brand in the world, the perfect coffee icon. Their design characteristics is the world of the privilege to meet customer

Costumer may decide to permit limited access to Costumers data. Costumer would need to secure the level of access they wish to have and to set up the applicable PIN numbers. Costumer are in charge of keeping all PIN numbers secure.

The company’s focus was on premium travel, and business-to-business operations, fashion and culture. Illy coffee was also one of the first coffee companies to assimilate automated systems and sophisticated machinery to guarantee the best quality beans and zero defects. Having found success and established a name familiar in most households’ world wide, Illy sought to expand and create new opportunities to grow, and seized the coffee shop industry with Espressomente. The coffee shops mission, passion and obsession is to delight, using the best available technologies while expressing values and ethics that lead the premium coffee industry.

Strategic management is an approach to help leaders forecast the direction of their organization. This approach helps organizational leaders gauge the quality of its services, products, and/or internal systems by performing internal and external audits. These audits help leaders identify the internal strengths and weakness, and the external threats and opportunities (SWOT) within a given market. This analytic framework helps leaders forecast contingencies and help leaders develop strategies to create value for key stakeholders, such as an organization’s employees. Since, strategic management is a cross-functional approach organizational alignment is imperative to an organization’s sustainability. Let’s apply the strategic management

Our product 's main marketing objective is to focus on the customers ' wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy.

Value chain analysis has proven to be a useful tool for knowing how an organization can create the greatest value for its customers. Michael Porter (1985) in his book competitive advantage states that “understanding how a business creates value are essential elements for developing a competitive advantage.” [1]. According to porter (1985) value chain is “the process view of an organization, the idea of seeing an organization as a system, made up of subsystems each with inputs, transformation processes and outputs.” [2]. Porter argued further that transforming inputs into outputs involves acquisition and consumption of resources like money, labor, materials, equipment, land, administration and management. Porter highlighted further that the way value chain activities are carried out determines costs and affects the profitability of a business. A much broader definition of a value chain is given by globalvaluechains.org, according to globalvaluechains.org; value chain is defined as the “full range of activities that firms and workers do to bring a product from its conception to its end use.” Globalvaluechains.org states further that the main activities that make up a value chain includes product design, production, marketing, distribution and support to customers. Porter divided business activities of traditional organizations into two main categories; primary activities and secondary activities. The primary activities are directly linked to transforming inputs

Marketing planning is the process that enterprises focus on customers’ needs, organize various business activities, through concerted mutual product strategy, pricing strategy, promotion strategy and placing strategy to provide customers with satisfactory goods and services, and then achieve business goals (Piercy & Morgan, 1994). Some scholars think that adopting benchmarking in marketing planning is easier to lead imitation. Enterprises tend to set competitor 's marketing activities as templates, and use similar product strategy, pricing strategy, promotion strategy and placing strategy with competitors (Zhou, 2006). It is not conducive to long-term development. And it is unable to highlight the advantages and characteristics of enterprises. Other scholars argue that benchmarking is not equivalent to imitation. It learned from advanced enterprises, at the same time, it was compatible with the characteristics in innovation. Enterprises will find the most suitable strategies in marketing planning. In other words, benchmarking is valuable as well in marketing planning (Vorhies & Morgan, 2005). And this view is agreed in this article. Learning the industry or other industries marketing methods has become a good way to expand sales. Benchmarking contribute to the marketing planning. The values are addressed below.