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Swot Analysis Of Apple

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STP, Product Management and Situational Awareness
MKT 501 Mod 1 SLP: Strategic Marketing
Beverley Lionel
10 December 2017
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Apple needs to increase its market share for iPhone 8
Product Statement
According to Wikipedia, Apple Incorporated formerly known as Apple Computer is very reputable in the United States and around the world, is a multinational corporation with its headquarters located in Cupertino, California. Besides the Americas segment which includes both North and South America, It also operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company was founded by Steve Jobs and Steve Wonzniak on April 1, 1976 and incorporated it on January 3, 1977. The company is one that focusses on the development, designing and the distribution of its on line services, computer software and electronics. The company also have a chain of retail Apple stores, and their core product lines are the iPhone smart phone, iPad tablet computer and iPod portable media players. Both men wanted to change the way people viewed computers, so they decided to make computers small where consumers can use them in their homes and offices.
Problems iPhone is facing
The iPhone 8 and iPhone 8 Plus users are reporting poor/sensitive mic volume when they are on a call. And sensor, tucked under the screen, isn’t working. This is not a good new as the iPhone 8 duo users have previously had some trouble with the

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