STP, Product Management and Situational Awareness
MKT 501 Mod 1 SLP: Strategic Marketing
Beverley Lionel
10 December 2017
Instructor name
Apple needs to increase its market share for iPhone 8
Product Statement
According to Wikipedia, Apple Incorporated formerly known as Apple Computer is very reputable in the United States and around the world, is a multinational corporation with its headquarters located in Cupertino, California. Besides the Americas segment which includes both North and South America, It also operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company was founded by Steve Jobs and Steve Wonzniak on April 1, 1976 and incorporated it on January 3, 1977. The company is one that focusses on the development, designing and the distribution of its on line services, computer software and electronics. The company also have a chain of retail Apple stores, and their core product lines are the iPhone smart phone, iPad tablet computer and iPod portable media players. Both men wanted to change the way people viewed computers, so they decided to make computers small where consumers can use them in their homes and offices.
Problems iPhone is facing
The iPhone 8 and iPhone 8 Plus users are reporting poor/sensitive mic volume when they are on a call. And sensor, tucked under the screen, isn’t working. This is not a good new as the iPhone 8 duo users have previously had some trouble with the
Apple Inc. is an influential and pioneering American multinational corporation that designs and manufactures consumer electronics. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, having the headquarters situated in Cupertino, California, United State to develop and sell personal computers. It merged as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Leading the charts of the retail market in terms of sale Apple has 453 retail stores in 16 countries and an online store available in 39 countries.
Apple Inc. is a multinational corporation based in Cupertino, California founded on 1st April 1976 and incorporated on 3rd Jan 1977. Apple Inc. which is formerly known as Apple computers designs and develops personal computers, consumer electronics, commercial servers and computer softwares. Company’s main product line includes personal computers which are known as mac, smartphone series- iPhone, iPod and iPad. Apple has its own retail outlets known as Apple stores.
Steve Jobs , Steve Woznaik and Ronald Wayne founded Apple on 1st of April 1976 to develop as well as sell PCs. Initially it was called the Apple Computer INC but was later renamed to Apple Inc on 9th January 2007. This was done to position the company and shift its focus towards consumer electronics from being a computer company. It is an American MNC headquartered in Cupertino,California. Apple develops and designs its own range of products and follows a ‘close door policy’. Some of its best known products are Mac PCs, iPod, iPhone, IPad, iCloud, iTunes, Safari, Siri, and App Store etc. In 1998, Jobs reshaped Apple, with senior managers who had a enriched
Started in 1977 and Headquartered in Cupertino, California, Apple (AAPL) Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.1 The company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operation systems, iCloud, and a variety of accessory, service and support offerings. The company also sells and delivers digital content and applications
Apple, Inc. the worlds most known and profitable company, is based in Cupertino, California. Apple originally started as a startup in 1976 with the development of the Apple I and has been in service since. Apple produces electronics in different categories to include desktops, laptops, music players, tablets and its most known and innovating devices, the cell phone called the iPhone. Apple has innovated since its introduction 1976 and competed with larger tech companies at the time such as IBM and Xerox and Microsoft but it wasn’t till Samsung, specifically Samsung electronics came around in 2007 that the competition would really heat up.
Apple Inc. is a American multinational technology company. They are headquartered in Cupertino, California. The company was founded by college dropouts Steven Paul Jobs, and Stephen G. Wozniak on April 1, 1976. Their first sales call brought in a 50 unit order. They built the first Apple I computer in the garage of Steve Jobs home without a monitor or a keyboard. Later on they added a colored monitor, a keyboard, and peripheral slots. Sales rose from $7.8 million in 1978 to $117 million in 1980, which is when Apple became a publicly traded company. In 1983 Wozniak left Apple. Since the death of Steve Jobs on October 5, 2011, COO, Tim Cook, has been named CEO. “Apple has an ‘i ' for revolutionary technology. Since release, the company 's iPhone -- which accounts for the largest portion of its sales -- has spurred a revolution in cell phones and mobile computing,” (hoovers.com). Apple offers products and services under the iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV brands. As well as consumer and professional software applications such as the iOS, OS, X, and watchOS brands. Operating systems under the iCloud and Apple Pay brands. One of the factors that Apple products are so popular with most is because its hardware and software products are interactive and provide a seamless experience for its users. Apple products are “user friendly”. In 2014, the firm enabling users to go from device to device with little interruption to no interruption, according to hoover.com.
Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.
Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers, software, iPod music players, iPhone cell phones, third-party accessories, and other consumer electronics such as the
Apple Inc. is an American multinational company which designs and sells consumer electronics and computers. The company has its headquarters at Cupertino, California. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers.
Apple is a global multinational corporation based out of Cupertino, California. Apple designs, sells and develops personal computers, computer software and consumer electronics. Apple was founded by the late Steve Jobs, Steve Wozniak, and Ronald Wayne. A few of Apple’s most popular products are the I-Pad, I-Phone, IPod music player, and of course the line of MAC pc’s in addition to, the host of hardware electronics that Apple has invented and manufactures.
Audio and output: On the bottom of the iPhone, there is a speaker to the left of the dock connector and a microphone to the right. There is an additional loudspeaker above the screen that serves as an earpiece during phone calls. The iPhone 4 includes an additional microphone at the top of the unit for noise cancellation, and switches the placement of the microphone and speaker on the base on the unit—the speaker is on the right. Volume controls are located on the left side of all iPhone models and as a slider in the iPod application.
Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.
Apple Inc. was formerly known as Apple Computer Inc for about 3 decades, but removed the word "Computer" in 2007, to show the company 's ongoing progression into the consumer electronics market, in addition to its traditional focus on personal computers. Apple Inc is a corporation that designs and markets consumer electronics such as the iPod, iPhone, iPad, computer software such as the Mac OS X operating system, and personal computers such as the Mac Book and Mac Book Pro. Apple Computer was founded on April 1, 1976 in Cupertino, California, and incorporated on January 3, 1977 by Steven Jobs and Stephen Wozniak, college dropouts who conceptualized a personal computer that could be operated easily by anyone.
Apple Inc. is a multinational technology giant with its headquarters in California, United States of America. Its line of business includes designing, developing and selling computer software, consumer electronic items, personal computers and online services. The name Apple is synonymous with innovation and has been a trendsetter in the field of technology development since its inception in the year 1977 by founders Steve Jobs, Ronald Wayne and Steve Wozniak. It is the second largest player in the world’s information technology market, coming after Samsung Electronics, in terms of revenue; the third largest in terms of mobile manufacturing and the largest in terms of total assets own.
Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers, electronics, and software. The company was established on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne. It was then incorporated on January 3, 1977 and was initially known as Apple Computer, Inc. for 30 years thereafter, until it was changed to Apple Inc. on January 9, 2007, so as to include a more diverse line of products to the market than just computers, as the former name suggested.