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Swot Analysis Of Domino's Pizza

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Even if the Czech market could appear already saturated by the fast food chains, it was stated that they “have prospered in the Czech Republic for a long period of time and a further growth is still possible in this segment of the market”;moreover, Domino's pizza has already showed his capacity to handle the competitors through two main strategies: the innovation in the product and the focus on customer loyalty implemented by the use of digital ordering platform, through which clients can accumulate points that can be exchanged for free pizzas. But Domino's doesn't just focus on the order frequency, that allows the firm to consolidate the relationship with its customers, but also on theirs comfortability in the process of ordering: indeed, they can order pizzas via all kinds of channels and devices, including social media like Facebook Messenger, Twitter, Amazon Echo, and also through smartwatches, among other …show more content…

Strengths: Domino’s got a popular brand name with their aggressive advertisement which made them popular and gave an extra share on the market instead of Pizza Hut. They also have a long period of working experience with franchisees. (Domino’s SWOT analysis Market 91) They provide their service with the low cost so they get faster into the market. Efficient response to the customers: In an innovative step they have launched the new app where a client can make a profile and can order a pizza very simply.This service called Dominos Zero Click Ordering.
Weaknesses: Working with a lot of franchises is on one hand more efficient way to enter quickly to the market specially for the companies like Dominus but on the other hand it also means more reliance on these franchisees, a lot of administrative, legal works to be done with respect to the laws of the countries. In addition to this franchisees must also respect some cultural sensitivities which can create problem to the company if they don’t do

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