Swot Analysis Of The Cheesecake Factory

The Cheesecake Factory is a successful restaurant in the urban areas in the United States of America (Kliman, 2006). The restaurant is popular because of the large proportions of food that it offers as well as its large menu. The company usually hires professional and qualified staff. This makes the company have fancy during service (Gabriel, 2008). The company has 165 restaurants in 29 states of the United States. David Overton founded the company in 1978. Since then, the company started growing a t high rate. The company later expanded to Middle East. There is a high expectation that the company will expand to other parts of the world in the near future. If this happens, the company will among the most successful company in the world

A key aspect of Panera Bread’s business that protects the company from direct competition in the fast food industry is their product niche, artisan fast food. Fast food chains are often criticized for offering unhealthy foods. But, Panera Bread focuses on a higher nutritional value in their products. Dine in restaurants are very susceptible to drops in consumer spending, so Panera Bread’s

The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.

The Cheesecake Factory is dedicated to giving back to the community. The Cheesecake Factory Oscar & Evelyn Overton Charitable Foundation was founded in 2001 as a non-profit organization. The

The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

operates 25 years’ history. Compared to Chuck E Cheese, Inc. and California Pizza Kitchen, Inc.,

They do not offer franchise or joint venture opportunities and have no plans to do so in the future. They own and manage all of the full-service Cheesecake Factory restaurants and presently do not have plans for international expansion.

The generic competitive strategy that Panera best fits is broad differentiation. This is primarily because Panera sought to be the first choice for patrons looking for fresh-baked goods, a sandwich, soup, a salad or a beverage in a pleasing environment. In this platform Panera has set their eyes on people who may not necessarily be looking for an expensive meal, but might also not want cheap, fast food but instead are looking for a fresh meal that can be enjoyed in a relaxing environment. In this Panera is looking for a

Comparing Panera Bread with rivals with the same kind of meals provided, number of branches, and menus provided within multiple daytimes leads us to the following competitors:

Furthermore, these corporations benefit from massive advertising budgets that allow them to hold on to their majority market share. Frito-Lays, a division of PepsiCo., is the leader in the Canadian snack food industry with multiple SBUs that offer many different products, including different varieties of chips in various flavours. However, the opportunity exists for smaller companies to come in and target niche markets. In fact, “in 2006, 106 Canadian snack food manufactures shipped $1.6 billion of product”.4 However, big corporations are beginning to see the potential of these markets and are beginning to expand into them. A good example of this is Frito-Lays and the introduction of their Wasabi flavoured chips5.

Competition: Their only company competition within a 30 mile radius would be McDonald’s Pizza Hut and an Italian restaurant by the name of laconica Dora

Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service, price, and quality of products. Panera learned from its competitors, none of its competitors had yet

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).