Risk Management TA-Orange was one of the few companies to enter the cellular market in Thailand and it faced some stiff competition to begin with. But surprising enough it was able to survive easily and it took some stiff and extreme measures to ensure that. But besides the competition that they faced the company was exposed to a number of other risks as well and they shall be discussed in the latter parts of this paper. To beginning with they were exposed to a lot of market risk. It was not exactly unfamiliar territory for the company but they were going into an oligopolistic market. Although the horizon and scope of doing well was enormous but one thing that the company did not count on in the beginning was that they will be in no position to counter the price movements. The market was growing but it was stagnant in the way that the players were too few. Thailand is one of those countries in the east where the market for cellular phones is on the rise and every new innovation related to the field sets in rather well. But one thing that the customer over there wants is quality. Mind you we are looking at an educated and well aware market and that is why the company decided to focus on quality rather than anything else. They wanted it to be something they can count for in the future as well. They were well-equipped and had the desirable level of resources and infrastructure but what they did not count on was the economic risks involved pertaining to the inflation, dividend,
In order to evaluate the NPV of the first-generation phone (project) ignoring the possibility of investing in the second-generation phone (project), we projected the free cash flows (FCF) of the first-generation phone through 2001 to 2006. The total FCF was calculated as EBIT plus deprecation and subtract any capital expenditures along with change in net working capital. With risk-free rate of 10%, comparable firms’ beta of 1.2, and market premium of 4%, the appropriate discount rate for the project was 14.8% using CAPM. Sum
- The smartphone industry is very capital intensive due to high research and development (R&D) costs and expensive manufacturing facilities. This raises the barrier of entry and makes it difficult for small companies to enter. Many of the firms that compete in this industry have existing long-term contractual relationships with mobile carriers and benefit from their significant brand equity. These companies also have a great deal of knowledge and experience through economies of learning, which gives them a major cost advantage over smaller entrants. New entrants will have difficulty getting carriers to adopt their phones because many carriers are already in profitable deals with the large mobile phone manufacturers.
Business risk evaluation – possible and moderate = medium business risk. The threat of new entrants and substitute products are very high, in addition to the high level of competition in the industry. Therefore, the business risk that MTI faces – losing customers due to lack of product differentiation, profit decrease due to increase in competition in the industry are likely possible to occur. In addition, the effects from new companies entering the industry will have a moderate effect on MTI’s revenue stream. As a conclusion, MTI faces medium business risk.
I chose, Gary Soto, for his well known poetry piece, Oranges, I enjoyed the poem and have even watched videos about the poem. Mr. Soto, has written 11 poetry collections and received many awards for his work. He has also written many novels, even having a couple of the novels made into movies such as "The No-Guitar Blues" and "The Pool Party". His works also include Memoirs, Plays, novels for Young Adults. Mr. Soto's works are based on his life as a Mexican-American and the communities around him.
The determined risks as the most significant based on the industry as well as the current events that impacted the business results of the company. Similarly to the competition presents a looming danger, as it can greatly impact the retention of customers and
The Conch Republic is an organization which produces reputable electronics is seeking to advance one of their current production lines to stay abreast to changing technology. The company is seeking to introduce a new smart phone with the hopes of boosting the company’s revenue and reputation as a smart phone producer. As a person hired to assess the financial undertaking of Conch Republic an overview of the projects planned expense must be generated. However, in order to accomplish this task a capital investment analysis must be conducted in order to determine the projects viability. This will be done by analyzing several things. Those things that must be understood are the projects payback period, the net present value (NPV), internal
A limited partnership allows Monica and Rachel to become general partners each with unlimited liability and full control of the business.
The global expansion project is for T-Mobile to expand its supply base into China in order to be successful in the global economy. Recognizing what the available alternatives are available when identifying risk can be beneficial to the project since the methods utilized can be easily accomplished. The responses for each identified risk may have an effect on the other areas with the project overall. The responses also assist in determining how reactive or proactive the project will be in the planning.
Trinity Industries Inc. is a “diverse industrial company that has managed to tap a variety of market-leading businesses providing products and services to the energy, transportation, chemical, and construction sectors” (Trinity Industrial INC. – about us). Trinity’ 2015 10K annual report was used to derive the following information. Their main headquarters is located in Texas, their state of incorporation is Delaware, and they have been publicly traded since 1958 on the New York Stock Exchange, under the symbol “TRN”. Trinity employs over twenty thousand individuals primarily in the United States, and Mexico and maintains a distinct group of clients through their five segments. The first Rail Group, which is the heart of the company earned
At Terma North America Inc. (Terma), working as a financial analyst intern can be difficult when trying to explain the accounting software, IFS, to program managers who do not have an accounting or finance background. However, it is essential for the managers to understand the information found in IFS, due to the fact that the finances for their projects are stored here. Customers depend on the managers to be knowledgeable about their projects; therefore, it is my job to ensure that the managers understand the information within the system. During my internship, I have experienced situations where managers would become flustered, because they do not know what certain numbers represent.
The Chief Executive Officer Greg Creed for Taco Bell launched an advertising campaign which cost the company 3-4 million to combat the negative publicity that went forward nationwide.
Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.
Several Cellular business of Motorola have experience this weakness resulting in downturn in business and losing most of their prestigious customers around the world.
The Swedish telecommunications company Ericsson, one of the “Big Three” mobile handset manufacturers in the 1990s, started to reach difficulty as it entered the new millennium. In 2001, Ericsson’s sales dropped by 52%, recording a $1.39 billion loss which preceded an announcement that would lay off 20% of their workforce. Ericsson found itself losing market share to “Big Three” rivals Nokia and Motorola and eventually even to Siemens. Analysts attributed this downfall to Ericsson’s stagnant phone designs, slow time to market and their inability
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for